Senior Strategist

22 hours ago

London, Greater London, United Kingdom T&Pm Full time

Who we are

T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, we bring together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, our multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

The Role

We are looking for a Senior Strategist to become the voice of the consumer, a collaborative thinker and category expert on two of our most important accounts – Toyota and British Gas.

This role offers the opportunity for a Senior Strategist to take a lead role in developing the strategic insights that will underpin marketing & comms ideas, working closely with the client to understand their business, market and consumer, and identify opportunities and key touchpoints across customer journeys.

Confidence and an interest in research will be essential, along with enthusiasm for translating your learnings into focused and inspiring briefs for our creative teams and a desire to work collaboratively with them as a partner. Helping them to develop brilliant and imaginative ideas that are true to insight, research and have the potential to address the underlying needs for the client's business. Finally, an interest in getting to grips with customer journeys, to identify key touchpoints and opportunities for creativity and improved messaging.

You will work into a Strategy Director who will help to manage and develop your skills, as you take on day-to-day strategic responsibilities on the accounts.

Key attributes, interests and skillsets

  • Curiosity about exploring the products and services offered and being developed by our clients, to be able to articulate understanding of them internally to client services teams and creative teams.
  • Can keep the big picture strategy in mind (e.g. our clients transformation plans, roadmap for their business, the lifetime value of customers etc) and articulate how it relates to day-to-day strategic tasks and the work we develop for them.
  • Understand how important it is to guide and nurture creative teams towards solutions that address the client's challenges in their brief. Able to give and receive feedback that supports the development of the creative work.
  • Interested in human behaviour, social trends, and how ideas influence people.
  • Enjoy diving into a research challenge, to understanding as much as you can about a brand, its category, its challenges, its competitors, and how your client's brand helps further their business. Able to simplify this research into useful strategic thinking.
  • Numerate and able to interpret different sources of data and statistics.
  • Has a results mindset – wants to stay on top of results to inform further testing and optimise our work.
  • Unafraid to ask questions and look for new insights.
  • Strong and persuasive communicator.

Preferred Experience

  • Experience (and interest) in automotive and/or service brands (e.g. energy, telecoms, insurance etc) is highly favoured.
  • Experience working in an integrated way, with several agency partners working collaboratively is highly favoured.

The Department

The kind of Senior Strategist who will thrive at T&Pm is ambitious. They don't want to stay in their lane. A self-starter who thinks independently and doesn't wait for direction to become useful. Brings positivity, curiosity and imagination to every brief. Believes in working collaboratively, a partner to the account team, clients and creatives.

You will be joining a diverse and thriving Strategy Department that blends the skills of Creative Strategists, Media Strategists and Audience (Data) Strategists. We are a department of 40+ strategists in the UK (and a community of close to 100 globally) who are passionate about being generous with our ideas, thinking and time. We believe in championing & challenging one another, to develop, learn and grow our strategic skillsets and experiences.

We do our best to build strong communities around any strategist who joins us; providing the best possible opportunities for them to develop & grow; and empower them to make an impact through their work.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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