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Social Media Strategist
2 months ago
Social Content Strategist
Job Type 12 Month Contract
Salary: DOE
Location: London & WFH
Consultant: Rosie Whelan
The Company:
The Digital Recruitment Company are working with a firm who is a global community of more than 175,000 investment professionals and they are working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow. They are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise
The Role:
The Social Media Content Strategist is responsible for ideating, creating, and executing engaging content across various social media platforms. This role focuses on content creation, working closely with creative teams and internal resources to bring innovative ideas to life, ensuring that all content aligns with brand objectives and resonates with our audiences. The Social Media Content Strategist will collaborate with cross-functional teams to enhance the brand’s visibility and influence through compelling social media content.
This role sits within the digital & integrated marketing team and works closely with product marketing, customer experience (CX), product management, and sales to bring revenue generating products and solutions to market while increasing the visibility and influence of the brand through marketing & partner channels
Responsibilities:
Creative Content Ideation and Development (35%):
- Generate and pitch innovative content ideas tailored to each social media platform, with a focus on formats that drive engagement for TikTok, Instagram, LinkedIn, YouTube, and Facebook.
- Collaborate closely with internal teams, such as product marketing and customer experience, to align content ideas with broader marketing objectives and product launches.
- Work with internal and external creative agencies to produce high-quality, on-brand content.
- Maintain a deep understanding of current trends, audience preferences, and platform-specific best practices to inform content creation.
Content Production and Execution (30%):
- Create and lead the development of innovative, social-first content. Collaborate with videographers, graphic designers, and other creatives while also independently producing visually appealing and engaging social media assets.
- Oversee the production process from conception to publication, ensuring timely and high-quality content delivery.
- Experiment with new content formats and techniques to continuously enhance engagement and reach.
Collaboration and Cross-functional Coordination (15%):
- Partner with product marketing, sales, and customer experience teams to integrate social media content into broader marketing campaigns.
- Coordinate with other marketing team members to ensure content consistency across all channels and campaigns.
- Work closely with creative teams to align content strategies with visual branding and messaging.
Content Calendar Development and Management (10%):
- Support the development and management of the platforms content calendar that aligns with key marketing moments, product launches, and industry events.
- Ensure a steady stream of content is planned, created, and published, with a focus on strategic timing and platform-specific optimization.
- Support content scheduling and posting, collaborating with the Social Media Channel Specialist on day-to-day execution.
Performance Analysis and Optimization (10%):
- Utilize analytics tools to measure content performance, engagement rates, and audience growth across platforms.
- Provide regular reports with insights and actionable recommendations to improve content effectiveness and strategy.
- Continuously optimize content based on data-driven insights, adjusting formats, timing, and messaging to maximize impact.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field, with 3-5 years of experience in social media content creation and strategy.
- Proven track record of creating engaging content across various social media platforms, with a strong understanding of platform-specific trends and best practices. Ideally, candidates will have technical skills in filming, editing, and designing content.
- Exceptional content production skills, with a keen eye for visual design and brand consistency.
- Strong collaborative skills, with experience working with creative teams, agencies, and cross-functional departments.
- Excellent project management abilities, with the capacity to handle multiple content streams and deadlines simultaneously.
