Brand Manager – Innovative FMCG Food Brand

2 weeks ago

Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Brand Manager – Innovative FMCG Food Brand

£45K-£55K plus benefits and bonus

Greater London – Hybrid Working

TP885666


[2-3 days/week office-based]


Exciting and challenging opportunity to bring your exceptional FMCG brand skills, energy and passion for food to this dynamic business with a portfolio of world food brands. Get in touch today


If you’re a big foodie, passionate about new tastes and maybe cooking too, this is one fantastic opportunity Our client is a major food business with a huge portfolio of leading food & ingredients brands sold primarily into the Asian restaurant & take away sector, but also into ethnic retail channels. They have recently launched a retail FMCG version of one of their biggest brands, and are looking for a talented, smart and commercially astute marketeer to join the team; someone who can pick the brand up and build consumer trial and engagement with their ideas, creativity and ability to make things happen. We’re looking for someone who can bring their passion for food and understanding of consumer interests and drivers to the challenge - delivering an ambitious growth agenda for the brand with a robust, differentiated consumer proposition.


Our client prides itself on its passion for food and its people, where collaboration, diversity, and inclusion are integral in everything that we do. The company has created a vibrant and inclusive environment where special events are celebrated, and everyone has the chance to make a real difference to the business.


Key Responsibilities include:

  • Supporting the brand head to develop, deliver and evaluate the portfolio/segment strategy and develop effective and compelling Brand Plans.
  • Developing a robust and relevant brand positioning and growth strategy for the brand in all sectors.
  • Building through the line activation plans that are fully integrated, centred around a brand idea and reflect the brand positioning.
  • Working alongside the innovation team to develop and bring to market an NPD and EPD pipeline.
  • Conducting commercial performance analysis, implementing actions to enhance brand share, profit and market share.
  • Developing a deep consumer and customer understanding, leveraging insight from all available sources.
  • Working across multiple channels to build and grow the business, capitalising on all potential opportunities.
  • Managing brand performance to meet all agreed KPIs.
  • Taking responsibility for the brand P&L, ensuring maximum return on investment for marketing spend.
  • Ensuring alignment and execution of strategy and plans through internal and external stakeholder management.


Are you the right person for this role?

At robust experience background in FMCG brand management, and perhaps B2B marketing too, is key for this role, almost certainly with some experience in the food & drink sector. You’ll have a track record of driving brand growth, thinking creatively and passionately about your brands - pushing new ideas and approaches, challenging the status quo and approaching all you do with curiosity and an instinctive grasp of what is likely to excite consumers and shoppers. An interest in the UK South East Asian market would be a bonus.Other skills and experience include:


  • Effective project management skills and the ability to think creatively.
  • Proven experience in developing and managing effective campaigns, trade and shopper executions, leveraging market levers including in-store merchandising, festivals and community engagement.
  • Extensive experience creating new product concepts and seeing them through to launch.
  • Strong communication, prioritisation, organisational and stakeholder management skills.
  • Experience of analysing data from multiple sources, applying insights to maximise new business opportunities.
  • Exceptional project management skills with a fearless mindset, happy to shake things up and develop smart thinking across the marketing mix to disrupt the market and excite retail customers and shoppers.
  • Excellent people skills, building strong relationships with key internal and external stakeholders as well as agency partners across design, digital, social, ATL and media.


If you are excited by this challenge, talk to us now. This is one of those rare opportunities to bring your marketing skills, experience and flair to an exciting and challenging role, in which you will be able to make a significant and lasting impact on the business.Contact: Adam Tarsh at adam@tarshpartnership.co.uk

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