Head of Product Marketing

2 weeks ago

Bracknell, United Kingdom Eteach Group Services Limited Full time

As Head of Product Marketing, you will be responsible for sculpting the messaging around our products, effectively communicating with our audience to generate the maximum demand and building content funnels that drive awareness and conversion.

We are looking for an exceptional communicator with an understanding of how best to leverage marketing technology to communicate with prospects and customers at scale.

Managing a small team and reporting to the Commercial Director this role is ideal for someone with experience in a product marketing role looking for that exciting next step. You will be joining the company at a time of growth, with exciting new products currently in the pilot phase. You can look forward to shaping the go-to-market plan for a truly disruptive product in your second quarter and leveraging the company’s significant market share in the edtech space to drive change, deliver growth and save school’s money.

You’ll have ownership of all of our prospect/client-facing marketing so you will need to be an outstanding detail-oriented copywriter, with a solid grasp of automation, workflows and content delivery in marketing technology. Ideally, you will be a data-driven marketeer, keen to build on every marginal gain, with the ability to articulate technical concepts as compelling, customer-focused messaging.

A SaaS background would be an advantage as would experience with sales enablement. We are currently using Microsoft Dynamics and Dotdigital but experience in other CRMs/marketing systems will still be seen as advantageous as we look to scale up our output through new technologies.

This role is ultimately about generating demand in a fast-paced commercial environment, so it requires someone who, once familiar with our market and product set, can be a self-starter, delivering against KPIs and bringing plenty of their own ideas to the table.

Responsibilities

  • Build and execute, through your team, a product marketing strategy to help generate demand and maintain retention
  • Champion our products and inform overall marketing strategy with valuable product marketing intelligence.
  • Be the evangelist, internally and externally, for our solutions and monitor the performance of solutions to educate customer-facing teams.
  • Understand how we fit against competitors in and out of the sector and use this intelligence to inform new marketing tactics
  • Develop product positioning and messaging, including differentiators and use cases.
  • Work closely with sales and marketing teams to create and support the go-to-market strategy and content

About us:

Eteach is a specialist EdTech company, leading the way in delivering Job boards and recruitment software for schools and colleges. We are proud to work with thousands of schools and colleges across the UK and Internationally. With our HQ in Bracknell, Berkshire we also have offices in Cardiff and Dubai.

Why join us?

Being part of the Eteach team means you will be passionate about making a difference in education. Everyone here believes in providing better products and services so that schools and colleges can invest more in their pupils.

Eteach welcomes applications from all suitably qualified individuals regardless of gender, age, race, religious belief, disability, or sexual orientation. We celebrate diversity and are committed to creating an inclusive environment for all employees.

You must have the right to work in the UK and be able to commute to our Bracknell office.

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