Paid Media Analyst

3 weeks ago

London, United Kingdom Harnham Full time

Paid Media Analyst - Contract
Agency
£400-£500 per day (Inside IR35)
London (Hybrid)

Great opportunity to join a dynamic and innovative creative marketing agency as a Paid Media Analyst for a 3-month contract. The client specialises in delivering outstanding campaigns for a diverse range of clients, driving meaningful results and shaping the future of digital marketing.

As a Paid Media Analyst, you will play a crucial role in providing in-flight and post-campaign reporting for our paid media and on-site marketing campaigns. You will be responsible for generating insights from data analysis and presenting these insights to clients. This role requires expertise in Google Analytics 4 (GA4), SQL, and a solid understanding of CRM systems.

Role & Responsibilities:

  • Generate in-flight and post-campaign reports for paid media and on-site marketing campaigns
  • Analyse campaign data using GA4 and SQL to identify trends, opportunities, and areas for optimisation
  • Develop actionable insights to improve campaign performance and ROI
  • Present findings and recommendations to clients in a clear and compelling manner
  • Collaborate closely with cross-functional teams to ensure data accuracy and alignment with campaign objectives
  • Stay updated on industry trends and best practices in paid media analytics

Skills & Experience:

  • Proven experience in paid media analysis and reporting
  • Expertise in Google Analytics 4 (GA4) and SQL
  • Familiarity with CRM systems and their integration with marketing campaigns
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation abilities
  • Ability to work independently and collaboratively in a fast-paced environment
  • Attention to detail and a passion for data-driven decision-making

Benefits

£400-£500 per day, Inside IR35, London, Hybrid (3 days in the office)

How to Apply

Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page

Digital Analytics / Paid Media / Paid Social / Analyst / Google Analytics / GA4 / SQL / Reporting

Desired Skills and Experience

Role & Responsibilities:

Generate in-flight and post-campaign reports for paid media and on-site marketing campaigns
Analyse campaign data using GA4 and SQL to identify trends, opportunities, and areas for optimisation
Develop actionable insights to improve campaign performance and ROI
Present findings and recommendations to clients in a clear and compelling manner
Collaborate closely with cross-functional teams to ensure data accuracy and alignment with campaign objectives
Stay updated on industry trends and best practices in paid media analytics

Skills & Experience:

Proven experience in paid media analysis and reporting
Expertise in Google Analytics 4 (GA4) and SQL
Familiarity with CRM systems and their integration with marketing campaigns
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Ability to work independently and collaboratively in a fast-paced environment
Attention to detail and a passion for data-driven decision-making

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