Senior CRM Manager

1 week ago

Richmond, Greater London, United Kingdom Motors Full time

At MOTORS, we like to say that we know MOTORS

Millions of people come to us every month to find their next car, because we keep the car search process simple. We have hundreds of thousands of used cars listed for sale by dealers nationwide, and guides, advice, tips and reviews to help buyers find the right one.

We don't just help consumers, though. For our dealer partners, we offer a unique advertising ecosystem that allows them to get their cars seen by buyers across some of the UK's biggest car search sites: MOTORS, Cazoo, eBay, Gumtree and Parkers.

In 2024 Cazoo became part of the MOTORS family when we purchased the brand and launched the Cazoo app. So, it's an incredibly exciting time for Cazoo as we look to transform one of the UK's most well-known automotive brands into one of its leading automotive marketplaces.

MOTORS is also the proud sponsor of The British Motor Show and the Official Automotive Marketplace partner of Premier League club Brentford FC.

Position: Permanent 

Location: Remote 

Role Overview:

As the Senior CRM Manager, you will be the champion of creating and delivering CRM growth across both B2C and B2B for Motors.co.uk, Cazoo.co.uk and the Cazoo app.

You will establish the key building blocks for growth, collaborating with cross-functional teams, managing the CRM Manager, budgets and suppliers whilst driving performance reporting to optimise every opportunity to deliver against business objectives.

As a CRM/CXP expert, you will be confident in using the latest tools and systems, including Bloomreach (or equivalent CXP - required) and Salesforce's Pardot (or equivalent - required), and will lead projects across both web and app, including the delivery of a comprehensive push notification strategy.

Key Responsibilities:

  • Design and Execute CRM Strategy:
    Develop and execute B2C and B2B CRM strategies that align with company OKRs, driving consumer leads to dealers, dealer acquisition & retention and revenue growth.
    • Cross-Functional Collaboration:
      Work closely with key internal stakeholders to execute strategy and unlock value.
      • Manage CRM Budgets and Suppliers:
        Oversee the CRM budgets, ensuring efficient use of resources, managing relationships with external suppliers, RFPs for new suppliers and driving for cost-efficiency.
        • Performance Reporting & Growth Recommendations:
          Provide regular performance reports to the business, offering insights and data-driven recommendations for growth.
          • Data Guardian:                                                                                                                               Working with the Legal department to ensure data management requirements are upheld and advising on better ways of working to ensure robust compliance.
            • CRM Expertise & Tool Management:
              Become the CRM champion within the business by keeping up to date with current tools functionality (i.e Bloomreach and Salesforce/Pardot), as well as emerging tools and trends. Ensure the tools meet business needs and drive CRM effectiveness.
              • Push Notification Strategy:
                Develop and oversee the push notification strategy & implementation for the all-new Cazoo app, optimising for engagement and conversions.
              • Leadership & Team Management:
                Lead and manage the CRM Manager, providing guidance and support to ensure the function delivers on objectives.

Key Skills & Experience:

  • Proven experience in both B2C and B2B CRM strategy development and execution.
  • Deep knowledge of CRM/CXP platforms such as Bloomreach, Pardot, or similar tools.
  • Strong ability to collaborate with cross-functional teams to integrate CRM efforts across the business.
  • Experience managing CRM budgets and supplier relationships.
  • Data-driven approach with strong analytical skills to evaluate performance and make recommendations.
  • Strong communication skills to present findings and influence key stakeholders.
  • Experience in managing people and evidence of driving continuous improvement.
  • Embraces change and thrives in an ambitious business with high growth targets.
  • Experience of setting up a CRM function and leading it to growth.

Desired Qualifications:

  • 5+ years CRM experience
  • Deep understanding of CRM strategy and alignment to business OKR's
  • Working experience with CXP's such as Bloomreach (or equivalent tools).
  • Working experience with Salesforce's Pardot (or equivalent tools).

Why join us? 

At MOTORS, we're fearlessly committed to helping car buyers and dealers save time, money, and energy. If you're ready to challenge the status quo, give it your all, and come out smiling, you'll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

Perks & Benefits

We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.

Financial reward 

  • Competitive Pay
  • Discretionary Bonus
  • Pension Scheme (up to 9% Employer Contribution)
  • Employee recognition scheme with great financial prizes ££

Work-life balance 

  • 25 days holiday per year growing with length of service
  • Hybrid and UK Remote working depending on role
  • Generous Family Friendly Leave
  • Free counseling and support (for when you might need it)

Health & Insurance 

  • Private Healthcare Insurance
  • Private Dental insurance cover & Cashback.
  • Online private GP service.
  • Generous sick pay support
  • Life assurance policy (x4 Life Assurance)

Other 

  • Social & Inclusion Calendar - packed with events.
  • Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That's why we're committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you

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