Marketing Director, IMC- FTC

About UsSharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.This is a 12-month FTC position starting January 2026We are seeking a driven and detail-oriented IMC Director to join our high-performing Integrated Marketing Communications team in this role you will drive the local execution of integrated marketing campaigns that create consumer engagement product awareness and commercial impact throughout the entire consumer journey. You will work cross-functionally with the global and local marketing teams creative media digital PR AMZ and retail teams to ensure consistency and cohesion in how Ninja campaigns show up across all consumer touchpoints locally and at scale. Key ResponsibilitiesLocal execution of global 360 IMC plans for new product launches brand campaigns and seasonal promotionsManage and track campaign deliverables timelines and budgets across internal and external partnersResponsible for trafficking of all media assets to internal and external agenciesServe as a point of contact between global and local teams to provide direction on messaging creative assets and media strategies based on Global IMC directionLead the development of local creative briefs and contribute to Global messaging frameworks and content planningCollaborate with media PR influencer social D2C and retail teams to ensure consistent execution of the campaign strategyMonitor campaign performance and assist in preparing post-campaign analysis recaps and presentationsConduct market research and competitive analysis to inform campaign planning and brand storytellingStay current on marketing trends consumer insights and emerging technologies relevant to the Shark Home businessQualificationsBachelors degree in Marketing Communications Business or a related field8-12 years of experience in marketing advertising or communications preferably in a fast-paced consumer goods environment Demonstrated ability to manage multiple projects deadlines and priorities with strong attention to detailExcellent communication and interpersonal skillsProficiency in Microsoft Office Suite (especially PowerPoint and Excel); experience with project management tools (e.g. Asana Smartsheet) is a plusPassion for innovation storytelling and driving consumer impactComfortable working in a high-growth agile environment with cross-functional teamsOur CultureAt SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.What We OfferWe offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.Learn more about us: Life At SharkNinja Outrageously ExtraordinarySharkNinja Candidate Privacy NoticeFor candidates based in all regions please refer to this Candidate Privacy Notice.For candidates based in China please refer to this Candidate Privacy Notice.For candidates based in Vietnam please refer to this Candidate Privacy Notice.We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture atRequired Experience:Director Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1