Category & Consumer Analytics Manager - Contract

4 weeks ago


London, United Kingdom Salt Full time

SALT is working with a leading FMCG company in the Beauty space, seeking a freelance Category & Consumer Analytics Manager to join the team on a 6 month project.This role is responsible for building and maintaining a robust understanding of consumer purchasing behaviors and demographics, delivering insights to brand and functional teams, and demonstrating how these insights can be turned into actionable strategies.This role ensures that the consumer remains at the center of decision-making across marketing, communication, omni-channel strategies, and broader regional plans.The role involves turning complex data into accessible stories, providing analytics that inform current decisions and future strategies to maintain competitive advantage and grow market share.£300 - £350 per day, inside IR35Immediate start, 6 month contractHybrid working in LondonYou will:Lead the analytics function, activating strategies across consumer, channel, creative, and category areasBuild analytics pillars for the region, including data translation, visualisation, modelling, and predictive analyticsDrive education and implementation of analytics capabilities across the organisationManage first-party data ecosystems and partner with third-party and retail partners for data-sharing processesCollaborate with internal teams and external agencies to identify trends and opportunitiesLead organisational transformation within the analytics teamServe as the primary contact for regional brand analytics requests and supportWork closely with global and regional analytics teams to ensure alignment and share best practicesYou will need:Strong experience in category and consumer insights, with experience performing analytics, segmentation, and campaign management using SQLPrevious experience operating large-scale CRM systems, and knowledge of tech stacksAdvanced skills in Excel and PowerBI



  • london, United Kingdom Salt Full time

    SALT is working with a leading FMCG company in the Beauty space, seeking a freelance Category & Consumer Analytics Manager to join the team on a 6 month project. This role is responsible for building and maintaining a robust understanding of consumer purchasing behaviors and demographics, delivering insights to brand and functional teams, and demonstrating...


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    SALT is working with a leading FMCG company in the Beauty space, seeking afreelance Category & Consumer Analytics Managerto join the team on a 6 month project.This role is responsible for building and maintaining a robust understanding of consumer purchasing behaviors and demographics, delivering insights to brand and functional teams, and demonstrating how...


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