Casino Content Specialist

2 weeks ago

London, Greater London, United Kingdom Verified Global Full time

Location: London (On-Site, 5 Days a Week)

Job Type: Full-Time

About Verified Global

Verified Global creates cutting-edge algorithms to turn the tables in sports betting and casino gaming. Every hour, millions of players lose money due to suboptimal strategies and a lack of quality insights—we're here to change that.

We empower players with market-beating insights, expert strategies, and data-driven recommendations, all powered by our world-class in-house algorithms.

Now, we are looking for a Casino Content Specialist to create best-in-class content, engage audiences, and drive customer loyalty and brand growth.

Job Overview

We're seeking a creative and strategic Casino Content Specialist with a strong understanding of the casino industry, exceptional writing skills, and a passion for gaming.

In this role, you will:

  • Develop compelling, high-quality content that engages players and builds brand loyalty.
  • Take ownership of content strategy, ensuring consistency across platforms.
  • Create promotional content to market casino offers and game strategies.
  • Engage with audiences, fostering a community of loyal players.
  • Optimize content performance using analytics and platform insights.

This on-site role is based in London and requires working five days a week to collaborate closely with our fast-moving team.

Key Responsibilities

  • Develop and execute high-quality content across multiple formats, including articles, blog posts, social media, website copy, and promotional materials.
  • Ensure all content is engaging, informative, and aligned with the brand's voice.
  • Identify and create compelling content around the latest casino promotions.
  • Use various content formats (social media, email campaigns, blog posts) to drive engagement.
  • Build a strong casino gaming community by creating interactive content.
  • Respond to followers, answer questions, and develop content that resonates with their interests.
  • Use data insights and platform analytics to refine content strategies.
  • Ensure content is optimized for discoverability, engagement, and reach.
  • Work closely with marketing, design, and product teams to align content with brand initiatives.
  • Stay ahead of industry trends, including new casino games, gambling regulations, and betting strategies.

Ideal Candidate Profile

  • Deep understanding of casino games (Slots, Blackjack, Poker, Roulette, Baccarat, Jackpot and other table games).
  • Knowledge of casino player psychology and engagement strategies.
  • Excellent written and verbal communication skills.
  • Ability to work well within a team, contributing to a collaborative content strategy.
  • Experience in casino content creation, marketing, or social media management.
  • Strong copywriting and editorial skills with the ability to write for multiple platforms.
  • Ability to identify fresh content ideas and craft engaging narratives.
  • Strong knowledge of current social media trends and engagement strategies.
  • Experience with TikTok, Instagram, and Snapchat, and an understanding of how to tailor content for each platform.
  • Proficiency in Canva or other design tools to create visually appealing graphics and assets.
  • Strong understanding of betting odds, casino mechanics, and gaming strategies.
  • Ability to create insightful, data-driven content that educates and engages players.
  • Self-motivated, driven, and able to manage multiple projects simultaneously.
  • Highly organized, detail-oriented, and results-driven in content execution.

What We Offer

  • Take full ownership of content strategy and execution for a fast-growing casino brand.
  • Collaborate with a young, ambitious team in a rapidly evolving industry.
  • Competitive base salary + uncapped bonus potential.
  • Private health insurance, free lunches and additional perks.

Join Verified Global and help shape the future of casino content, engagement, and player strategy

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