B2B E-commerce Functional Analyst
4 days ago
B2B E-commerce Functional Analyst
About Us
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Diverse Associates to act daily towards creating the world we want tomorrow.
Role Profile
As part of our strategic focus, a key focus is to empower pet professionals through Omni-channel enablement. This endeavour necessitates profound expertise in functional domains, mastery of standard methodologies and approaches, and adeptness in navigating intricate business challenges with finesse and pragmatism.
Thus, we are actively seeking Functional Leads to join our team and spearhead this incredible journey. This role offers an opportunity to play a pivotal part in shaping our future and crafting an extraordinary experience for our partners and associates.
Reporting to the Senior Product Manager, this role centres around the design and implementation of standardized capabilities. These functionalities will ensure efficiency in setting and getting the right offer to the right customer across the various channels and route-to-markets, this for each of our B2B customers (veterinarians, breeders, shelters, pet specialist retail, …), so that it can be deployed across 56 markets, through our Regional Deployment teams.
What are we looking for?
- Understanding of B2B E-commerce: Knowledge of how B2B e-commerce functions, including the unique challenges and opportunities it presents compared to B2C.
- Sales & Marketing Awareness: Familiarity with B2B sales cycles, buyer personas, and lead generation strategies to align e-commerce functionality with business growth objectives.
- User Experience: Ensure a seamless and engaging user experience on the e-commerce platform, optimizing for conversion rates and customer satisfaction.
- Data Analysis: Analyse user behaviour and identify trends
- Customer Journey Mapping: Ability to map and optimize the entire customer journey, from discovery to post-purchase support, ensuring frictionless B2B transactions and a high-quality client experience.
- Project Management: Ability to lead projects from inception to completion, ensuring e-commerce initiatives are delivered on time, within scope, and budget
- Stakeholder Communication: Communicate effectively with regional teams & local ecommerce managers
What will be your key responsibilities?
- Drive the strategic functional design and build of ecommerce platform, including working with business teams to formalize and document the requirements for the ecommerce platform,
- Collaborate on a global scale within the RC (Royal Canin) business, fostering partnerships with business leaders to co-create digital initiatives that bring value to our customers and enhance their end-to-end experiences,
- Foster collaborative relationships with Technical Leads, working together to cultivate robust capabilities. Partner closely with both Business and IT Demand Teams, ensuring a fair alignment between technology solutions and business needs,
- Uphold financial integrity and engage stakeholders consistently to ensure alignment with Mars’ enterprise objectives,
- Infuse cutting-edge external insights and trends into our strategies, igniting sweeping business transformation on a grand scale.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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