Founding GTM Sales

4 weeks ago


London, United Kingdom The Fractional Talent Consulting Full time

We're exclusively partnering with a B2B SaaS company in the analytics space - seeking a Founding GTM (Sales) / VP Sales to lead and scale revenue across their established customer verticals. The company provides data-driven software that enables large enterprises and modern brands to optimise their marketing performance, streamline operations, and unlock new revenue opportunities through data-driven insights.As the business enters its next phase of expansion, they are hiring a founding senior sales leader who can develop and execute a high-impact revenue strategy, accelerate market penetration, and shape the long-term commercial direction. N.B. - this role will be the sole Senior IC for ~6 months, then building a team around you.Reporting directly to the CEO, you will bring deep SaaS expertise to drive new enterprise and mid-market business and significantly expand existing strategic accounts.What does the first 6-9 months look like (IC Phase):Revenue Ownership & Sales StrategyOperating initially as an individual contributor, you will:Own top-line revenue targets across priority customer segmentsBuild and execute a clear sales strategy to unlock new enterprise opportunitiesDevelop foundational commercial frameworks and refine the early GTM playbookCustomer ExpansionLead expansion within existing enterprise customersWork closely with Customer Success to identify upsell and cross-sell opportunities across product linesMarket DevelopmentIdentify new customer teams, industries, and revenue opportunities aligned with the company’s capabilitiesPartner with marketing and product to ensure integrated GTM executionCross-Functional CollaborationCollaborate with marketing, product, and CS teams to align market messaging, product positioning, and sales strategyBring structured feedback loops into product developmentLeadership Phase (post 9 months)Revenue LeadershipOwn all revenue targets across regions and verticalsBuild scalable revenue operations and forecasting frameworksTeam Building & LeadershipHire and develop a high-performing sales teamSet quotas, compensation structures, and sales processesCoach and mentor team members using the playbook you createSales Strategy, Operations & GTMDefine segmentation, territories, and vertical focusTest and refine different sales motions (inbound, outbound, enterprise)Build early channel or partner motions where relevantSelect, implement, and optimise the sales tech stackEstablish strong sales operations foundations ahead of future funding roundsCRM & Performance MetricsImplement CRM best practices and ensure rigorous pipeline managementTrack and analyse KPIs such as CAC payback, win rates, deal velocity, and pipeline coverageBuild forecasting and reporting systems for leadership and investorsWhat we're looking for:Proven experience as a Founding GTM / first on the ground Sales Leader / VP Sales (or similar) in B2B SaaS startup environments - ideally within analytics, data platforms, or adjacent sectorsStrong track record scaling ARR from early-stage ($1–5M) to $10M+ (this is key)Comfortable operating as a player-coach in a fast-paced, high-growth environmentDemonstrated success in closing complex, high-value enterprise dealsExperience building sales playbooks from scratchStrong track record collaborating with Customer Success to drive expansion revenue



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