Brand and Product Marketing Manager

2 weeks ago

Surrey, United Kingdom Michael Page Marketing Full time

This role is the primary liaison for all marketing activities. This individual works directly with the Director to create product segmentation/positioning models, define the competitive landscape, develop go-to-market strategies, and manage the product life cycle road map. You will have responsibility for marketing programmes design and execution.

Client Details

A leading global business in the Consumer Goods industry.

Description

Marketing Strategy & Planning

  • Build up target audience and understand their needs & wants.
  • Localise target audience from HQ recommendation.
  • Define brand & product value positioning by fully understanding the product benefits and competitor's positioning.
  • Build up marketing message house to be clear on tag line, hierarchy of message and reason to buy etc.
  • Analyse the marketing performance by the CEX journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation.
  • Work with other marketing team to plan the effective and efficient communication channel to achieve the target KPIs and business goal.
  • Accountability for the project, deadlines, and budget management.
  • Manage key KPIs, track monthly and set up action plan when necessary.
  • Find opportunities of commercial growth and decide investment level.

? Product Launches

  • Liaise with local product team to understand product strategy and translate for the local market.
  • Create and develop the localised message and assets in the compliance with the global brand guideline.
  • Conduct regular meeting with stakeholders to check progress of product launches and run the campaigns.

? Campaign Activation

  • Be leading position on the various projects led by local or HQ and proceed the project in a timely manner.
  • Collaboratively work with the marketing agency to deliver strategy and help them to design activities to meet the purpose successfully.
  • Brief and deliver consistency of creative and messaging across all channels.
  • Create a mix of promo mechanics to excite the consumer.

? Partnership management

  • Collaborate with brand partners on activation's that allow the business to maximise our brand exposure and gain new potential customers.
  • Liaise with the HQ team and internal teams to assess the new opportunity and execute the campaign /promotion with the relevant partners.
  • Liaise with HQ and influence their partnership plans to ensure they fit with in the UK strategy.
  • Explore opportunities from new business and create the synergy of TV, AV products and partnerships.

Profile

Proven industry experience; product/brand marketing and communication skills.

Consumer electronics industry is preferable but not essential

  • Experience working with multi-tiered sales organization, as well as Direct Customers and channel/distribution partners is advantageous
  • Product lifecycle management experience, particularly in product launch and channel inventory management, is required
  • P&L management experience is required
  • Bachelor's degree is preferred
  • Experience working in global CE Organizations with global HQ outside of UK is preferred

Job Offer

  • A competitive salary
  • This role is 4 days on site
  • 25 days holiday
  • Private Health care and Pension Contribution
  • Healthy discounts on products

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