Strategy Director

1 week ago

London, Greater London, United Kingdom GROUPM Full time

Position at Mindshare Worldwide

Strategy Account Director
Job title: Strategy Account Director
Group: Mindshare Worldwide
Reports to: Strategy Partner
(Please note this is a UK based role and requires individuals to have the right to work in this location)

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

The Role

The Strategy Director works within the WW Strategy team. Our Worldwide team specialises in driving Good Growth for our multinational clients looking for a unified brand presence across markets and continents that adapts to the cultural and human differences across these. Leveraging the power of media platforms to engage with audiences across cultures, countries & continents. The primary focus of the Strategy Director is on the development of new BIC international media & connections strategies. From inception to sign off, overseeing strategic alignment of activation across local teams. Reporting to the Strategy Partner, the successful candidate will work with a team of people from a range of specialists in the agency to develop insightful, impactful strategies that help our clients to grow.

The Ideal Candidate

You are a unique strategist looking to find your new home amongst others who want to create new spaces for Media to engage humans & transform their experiences with brands. As an individual, you are:
  • Curious: about humans, what makes them tick, what makes them connect. About channels, new, old and changing, always asking how we can break the mould of how things may have been.
  • Creative: always looking for new and exciting ways to bring brands to audiences. For the extra 'spark' or stretch in the plan that may not be expected.
  • Challenging: themselves and others to consider if there is a new way, a better way or an uncharted way to solve business challenges.
  • Collaborative: a desire & ability to collaborate with different skills, personalities and ways of thinking. To bring people together to find new ways to design, deliver strategies and hold ourselves accountable to them.

Essential Criteria
  • Solid experience in Media & Communication strategy in agency environment with evidence of impactful, creative media strategy design.
  • Excellent communication & interpersonal skills including evidence of simple strategy design and presentation at a senior client level.
  • Experience in creating and delivering integrated multi market media strategies with audience insight and media innovation at their heart.
  • Understanding of the role & influence of central V local strategic requirements, audience insight and experience design needs.
  • Evidence of inspiring the 'art of possible' with clients to engage audiences through media in new ways
  • Understanding of the role of culture, community & commerce connections in driving impactful media strategies.
  • Ability collaborate across integrated multifunctional agency groups (internal / external) and multiple markets.
  • Understanding of the economic dynamics and integrated media strategies needed to drive growth in B2C & B2B environments.
  • Experience in use and application of syndicated research tools, consumer research methodologies & techniques e.g. GWI, eMarketer, WARC, BrandWatch etc.
Desirable Criteria
  • Experience in designing partnership & innovation roadmaps to support longer term needs for clients.
  • Consultative strategy across marketing communications and / or media planning & strategy for international (global) clients.
  • Ability to advise on communications strategies encompassing 360 Media environment (inc Digital, Social, PR, Events & experiential)

Responsibilities
  • Hunt & gather new strategic projects and opportunities in partnership with the Client Leads.
  • Design and deliver of communication strategies based on client requirements.
  • Instigate thought leadership to provoke new conversations or project opportunities with clients.
  • Build trusted advisor relationships with clients and partner agency teams.
  • Collaboration with advanced analytics & planning teams to build & translate communication strategies into impactful media plans.
  • Timely management of strategic projects and briefs, bringing in specialist teams where needed, and meeting client expectation.
  • Lead and inspire others at time managing one or more team members (directly or as a matrixed team).

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