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Tag Management Consultant

1 month ago

London, United Kingdom Focus Cloud Group Full time
Job DescriptionPosition: Tag Management Consultant 
Employment Type: Contract
Duration: 6 Months
Location: Hybrid – London
Language: English

Job Description:
We are looking for an experienced Tag Management Consultant to join our client’s dynamic team on a contract basis. The ideal candidate will have a deep understanding of Adobe Analytics and other enterprise-level analytics tools, providing actionable insights to drive business decisions. You will collaborate with cross-functional teams, including marketing, product owners, and engineers, to gather reporting requirements, implement tagging specifications, and ensure data accuracy.

Responsibilities


  • Requirements Gathering: Collaborate with Food Marketing, Product Owners, and engineers to understand reporting needs and provide recommendations based on business experience, weighing cost versus benefit.

  • Documentation: Create clear, detailed tagging specifications using an existing template, including example code snippets and expected outputs.

  • Development: Implement changes in the Tealium tag management system to ensure the required output is delivered to Adobe Analytics and the broader Tealium Data Layer, for use by other third-party tags (e.g., CDP).

  • Tealium Configuration: Set up Tealium to map data into Adobe Analytics dimensions and metrics.

  • Adobe Configuration: Configure dimensions and metrics in Adobe Analytics to achieve the desired reporting outputs. Set up processing rules and classifications to enhance raw data where beneficial.

  • Stakeholder Management: Communicate reporting outputs with Food stakeholders to ensure clarity and hand over to O&O analysts for deeper analysis when necessary.

  • Auditing: Develop ObservePoint audits and rules for ongoing tracking tests. Set up alerts in ObservePoint and/or Adobe to proactively identify missing or incorrect data.

  • Community Presence: Actively participate in the analytics and reporting community, addressing queries related to implementation.
Key Skills

  • Excellent documentation skills with experience in writing tagging specifications.
  • Strong communication skills with the ability to explain technical concepts in simple terms.
  • At least 4 years’ experience with an enterprise-level analytics tool (GA4, Adobe Analytics, or similar).
  • Proficient in JavaScript and HTML.
  • Exceptional attention to detail and focus on accuracy.
  • Self-sufficient with a strong ability to conduct investigations and research to solve problems.
  • Experience in writing extensions within a tag management tool (Tealium, Ensighten, Adobe Launch) is desirable.
  • Experience in tracking Single Page Applications (SPA) is desirable.
  • Experience in a retail environment is advantageous.
  • Familiarity with the JIRA system for job management is beneficial.
  • Knowledge of digital A/B testing approaches and tracking issues is desirable.
  • Excellent problem-solving skills and a proactive attitude.
  • Strong communication and collaboration skills.
For you to be considered for this opportunity please apply with the latest version of your CV at