Marketing Manager

4 weeks ago

Aylesbury, United Kingdom M Group Services Full time


Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Agility Eco are recruiting for a Marketing Manger to join the marketing function The Marketing function is responsible for business-to-consumer (B2C) sales and marketing activity, including targeted lead generation. We are also responsible for business to business (B2B) marketing to our funders and installers and interface with MGS Group for corporate marketing plans / PR / tenders and events.


The Marketing Manager will own B2C and B2B portfolios, across which they will shape and deliver on-/ off-line campaigns, engaging creative, content plans, digital and social media marketing, direct marketing, radio, outdoor and PR.  You'll work with rest of the marketing team, internal stakeholders across the business and external agencies. You will be responsible for reporting on success of campaigns and using data insights to drive the next strategy forward.
 
It is a small marketing team working across B2B & B2C for several councils, brands, government grants and projects. Although you will be well supported, this role requires someone who has experience in working autonomously.
 
This role reports directly into the Chief Transformation Officer and is a hybrid role. Offices located in either Sutton or Aylesbury.
 
 
What you'll be doing:


  • Develop, deliver, monitor and evaluate marketing strategy and plans along with senior managers.

    • Work with internal and external stakeholders to set out the plans and assign responsibilities where appropriate.
    • Manage ongoing engagement with stakeholders to ensure respective deliverables/contributions align with the plan


  • Agree internal project marketing budgets, evaluate cost to acquire and report on costs vs budget
  • Co-ordinate and implement both strategic and tactical marketing using inbound and outbound activity, as well as owned and paid media.
  • Flawlessly execute, test, and deploy owned and paid campaigns using web-based applications and CMS.
  • Maintain accountability and reporting for campaign spend and performance, including performance outcomes.
  • Apply channel specific knowledge and expertise to develop and own channel plans for at least two channels.
  • Forecast expected returns from own marketing activities and demonstrate a growth mentality for increasing key reach and conversion metrics.
  • Build executable plans and then develop and manage timelines and weekly actions plans to ensure all deadlines on programs are met,

    • Work with internal and external stakeholders to set out the plans and assign responsibilities where appropriate.
    • Manage ongoing engagement with stakeholders to ensure respective deliverables/contributions align with the plan.


  • Develop and maintain all marketing related activities (milestones and deliverables) in an easily digestible tracker.
  • Complete and present market research to share internally competitor spotlights for consideration and propose response.
  • Contribute own ideas and take initiative to suggest fresh campaign activity – scoping, owning and delivering new marketing initiatives to support lead generation activities that you believe can add demonstrable value.
  • Establish objectives and purpose, managing end to end development of case studies suitable for marketing use across a wide range of channels and leading creative delivery with support from agency and senior managers (web, paid media, print)
  • Interpret data and be able to synthesis key insights to translate into action points and plans – GA4 knowledge particularly pertinent.
  • Improve digital content on websites, ensuring target audience remains central to all that we do and WGAC guidelines are implemented.

    Agency engagement



  • Develop clear, concise and well written marketing briefs that communicate the business objectives, with consumer insights that drive our needs and deliverables.
  • Manage day to day agency relations to ensure the effective delivery of creative including radio, television, print, video, digital assets.

    • Develop solutions with creative/agency/production/internal partners to the scope that has been agreed.
    • Effectively critique and recommend improvements to work and shape work to be fit for relevant audience ahead of sharing internally.


  • Summarise and present critical information back to business owners for approval or change.

    Stakeholder Engagement



  • Work collaboratively internally with Marketing colleagues and other stakeholders, managing time effectively to deliver your brief.
  • Be the owner and champion of ensuring business readiness to handle inbound demand from leads generated – communicating plans regularly with call centres handling demand and facilitating changes to dates of media based on capacity feedback.
  • Problem solves any issues as they arise across a broad spectrum of marketing and proposition related activities
  • Act as deputy to senior marketing managers in developing decisions, recommendations and opportunities based upon data.

  
What we need from you:

  • 5+ years of marketing management experience in an agency or client environment.
  • 5+ years of experience in briefing creative concepts, development and execution of digital marketing strategies OR delivering digital campaigns in a performance marketing role
  • B2B & B2C marketing campaign delivery track record
  • Brief writing and delivery management experience for both creative and performance related briefs across channels
  • An understanding of how to review, use and discuss digital and social media platform analytics.
  • Prior experience in executing digital campaigns with knowledge of GA4 and SEO desirable.

What we offer: 

  • Up to 50k salary DOE
  • 25 days annual leave
  • Enhanced Maternity, Adoption and Paternity leave  
  • Pension Scheme  
  • Life Assurance  
  • Access to employee assistance programmes
  • Online GP Service, 24 hours a day, 365 days a year  
  • Discounts with national retailers   


  



AgilityEco value diversity and encourage people from all backgrounds and communities to apply, our teams individual life experiences are part of what makes us great and we commit to providing a safe and inclusive environment for all.  

 

#AgilityEco #LI-SG1 #LI-Hybrid #appcast 



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