National Account Manager

4 weeks ago


London, Greater London, United Kingdom Budweiser Brewing Group UK&I Full time

Seniority Level:


As a National Account Manager for the UK On Trade division, you will hold a crucial role in orchestrating the sales and growth strategy for our premium portfolio of brands within one of the UK's largest On Trade customers.

Utilizing your insightful industry expertise and strategic acumen, you will foster and maintain relationships with our single largest UK partner in the On Trade sector to capitalize on sales opportunities and bolster market share across Great Britain.


This position entails overseeing a substantial organizational structure and entails leading, motivating, and developing multiple Key Account Managers, as well as a Field Sales team.

Moreover, the role demands a commercially savvy individual with a highly strategic mindset, as it involves managing & negotiating the intricate contractual terms with one of our most complex customers in the UK, which requires working closely with the UK Partnerships team, FP&A and the UK On Trade Sales Directors.


Over the next 12 months and beyond, the successful candidate will be instrumental in shaping our UK On Trade Strategy and will be intimately involved in negotiations of significant scale that directly impact our UK operation & On Trade performance.

Consequently, this position requires an individual with exceptional commercial acumen, adept at navigating substantial complexity, and skilled in cultivating and nurturing relationships across all levels of seniority.


Key Responsibilities:

Sales and Growth Strategy Development:


Spearhead the development and execution of comprehensive sales and growth strategies for our portfolio of brands within the UK On Trade sector.

Analyze market trends, competitor activities, and consumer insights to identify strategic opportunities for maximizing sales and market share.

Key Account Management:


Cultivate and nurture relationships with key stakeholders at one of the UK's largest On Trade customers, including senior management, buyers, and decision-makers.

Serve as the primary point of contact for the customer, ensuring exceptional service delivery and addressing any concerns or inquiries promptly.


Team Leadership and Development:


Lead, inspire, and develop a team of Key Account Managers and Field Sales representatives to drive performance and achieve sales targets.

Provide guidance, coaching, and support to team members, fostering a culture of accountability, collaboration, and continuous improvement.

Contractual Oversight:
Manage the contractual terms and agreements with the designated customer, ensuring compliance and alignment with company objectives and policies. Collaborate with legal, finance, Commercial & FP&A teams to negotiate favorable terms and resolve any contractual disputes or issues.

Commercial Acumen:
Demonstrate a keen understanding of commercial dynamics and market forces, leveraging insights to optimize pricing, promotions, and trade terms. Identify and pursue new business opportunities to expand our presence and revenue streams within the On Trade channel.

Cross-Functional Collaboration:


Work closely with internal stakeholders, including marketing, trade marketing, sales operations, and finance, to ensure alignment and seamless execution of sales strategies and initiatives.

Collaborate with product development and supply chain teams to address customer requirements and drive product innovation and availability.

Performance Monitoring and Reporting:
Establish key performance indicators and metrics to measure sales performance, customer satisfaction, and market penetration. Provide regular reports and updates to senior management on sales performance, market trends, and strategic initiatives' effectiveness.

Negotiation and Relationship Management:


Lead negotiations with the customer on matters related to pricing, promotions, product assortment, and contractual terms, ensuring mutually beneficial outcomes.

Build and maintain strong relationships with stakeholders at all levels of the customer organization, fostering trust, collaboration, and long-term partnerships.



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