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Segment Marketing Lead – Emerging Industries
4 months ago
Description
Hitachi Energy is seeking a Segment Marketing Lead for our "emerging industries". We are looking for an experienced business-to-business (B2B) marketing professional to cover our activities for the renewables, data centers, e-mobility, and hydrogen sectors.
You'll be able to combine your industry expertise and showcase a solid understanding of the business problems our customers are trying to solve. You will need the instincts of a great marketer/storyteller, have a strong analytical mindset, and possess the vision to create compelling content to support our go-to-market strategy.
You'll be reporting to the Global Head of Demand Generation, in this role you will collaborate with Hitachi Energy's Industry Network Leaders, Sales teams and Business Units to develop and execute on a strategic marketing plan for our "emerging industries", driving awareness, interest, engagement, preference, and advocacy, ultimately growing orders, revenue, and market share.
Main Responsibilities:
- Segment value propositions & messaging – Support the Industry Network Leaders in articulating the customer-centric value propositions and proof points for these segments, differentiating Hitachi Energy from competition.
- Awareness & Demand Generation campaigns – support the Global Head of Demand Generation with the global marketing plan for the given segments, planning and executing on the optimal mix of marketing tactics for awareness building and demand generation. Drive the development of content, in line with our value propositions, and select the right channels for maximum ROI.
- Account base marketing campaigns to key targeted accounts. – develop 1:1 or 1 to few campaign with the top accounts per segment
- Collateral development – Create strategic content plan for industry and sub-sectors. Develop high-impact customer-facing materials aligned with defined messaging and buyer personas. These include brochures, videos, white papers, case studies, e-books, external presentations, etc. Maintain a readily accessible, complete, and up to date library of collateral.
- Segmentation and buyer personas – Working with Digital Marketing, develop clear customer segmentation for the addressable markets. Define industry and sub-sector specific buyer personas and buyer journeys.
- BU & Regional marketing alignment – coordinate, align and influence the Business Units' and Regions' marketing plans for the given segments, equipping them with input and content to drive truly integrated campaigns from top to bottom-of-funnel.
- Community building / internal awareness – support the Industry Network Leaders in the build-up and upkeep of their internal communities of champions covering these segments. Provide Marketing updates and seek feedback in the regular segment community calls.
- Competitive & Market Intelligence – Stay informed of key and emerging global and regional market trends, challenges, and regulatory developments. Stay informed of competing and emerging alternatives, competitor activities and their impacts on our competitive differentiation.
Qualifications, Knowledge, Skills & Experience:
- Bachelor's, Master's degree or equivalent in business, economics or engineering.
- Proven relevant experience in segment/industry marketing or product management, for B2B technology solutions.
- Background knowledge in at least one or more of what we define as our "emerging industries" – renewables, data centers, e-mobility, and hydrogen.
- Ability to articulate complex technical themes into appealing customer-facing thought leadership materials
- Ability to operate effectively at all levels in the organization, with excellent written and oral communication, influencing, negotiation and collaboration skills.
- Ability to research, analyse and understand market trends, financial information, and voice of customer.
- Strong combined business and technical education and experience.
