Estée Lauder Companies

1 month ago

London, Greater London, United Kingdom ESTÉE LAUDER COMPANIES Full time
ABOUT ENTERPRISE MARKETING AT ELC

The Enterprise Marketing team is an innovative and transformative team that is driving the adoption and rollout of the Estée Lauder Companies CRM platform across our UK Region. The new platform provides our teams with the CRM tools they need to enable insight driven decisions to help delivery best in class customer interactions and satisfaction.

The role is responsible for the implementation and delivery of omni-channel CRM campaigns across Email, SMS, DM, Web Push and integrated channels and providing specific KPIs (i.e. Open Rate, CTR, Email offer sign up) to support the UK Region

POSITION SUMMARY

We are looking for a passionate CRM Campaign Specialist to join our Enterprise Marketing CRM Centralised team

As a CRM Campaign Specialist, you will be working across various brands responsible for the operation and execution of ELC's customer communications through our CRM & Email platforms (Braze and TAXI), optimizing campaign driven communication strategy to drive customer engagement, retention, and incremental value through CRM channels.

You will be working across the CRM, brand, data, insights, and CDP teams, CRM Campaign Specialist will create data driven campaigns supporting brand and EM&D commercial strategies, continually testing and optimizing our CRM across all campaign activity and customer journey including email and segmentation build.

This role will suit to a creative, data-driven and hands-on CRM expert with specific experience in designing and building entire customer journey communications, and its execution across online and offline customer engagement channels (e.g. email, SMS, Web push, content cards etc.) in a fast paced commercial environment as part of our CRM community.

CRM Campaign Specialist plays a key role to deliver advanced, automated, data-driven and personalised approach for our CRM channels as we embark on a journey towards personalised and true omnichannel communication and act as the subject matter expert across our CRM platforms to deliver marketing activities where necessary in order to drive retention, repeat and incremental value.

WHAT THIS ROLE DOES

30% Data and Journey Orchestration: Audience Strategy & Build

Design and build of omni-channel BAU & Trigger campaigns in Braze, translating the CRM strategy into audience selection criteria and trigger journey design using lifecycle, behavioural and transactional signals to deliver targeted, relevant 1:1 programs driving acquisition, retention and loyalty outcomes

30% Content Build

Translating design brief and copy assets into & HTML email templates using drag and drop editor functionality. Making amends to HTML to optimize in flight campaign activity.

15% CRM strategy and Campaign runbook

Translating Customer Strategy and CRM brief into CRM channel specific strategies (i.e. campaign objectives, audience, channel mix and messaging strategies)

15% Campaign & CRM Reporting:

Define Campaign specific KPIs, own reporting on those KPIs and optimization of campaign performance against KPIs.

10% Deployment

Review and QA campaigns prior to send to maximize deliverability and performance outcomes. Define A/B testing and optimisation strategy for campaigns to drive continuous improvement of in market programs.

Qualifications

WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE

+3 years' experience in CRM/Digital Marketing (Email, SMS, Push Notifications/App Lead Gen/Referral Schemes) Strong experience translating business requirements or objectives into a CRM strategy, CRM program design and audience segmentation and targeting strategy. A proven track record of building and delivering successful CRM strategies and programs E2E in high-growth online businesses Experienced user of CRM tools (e.g Braze, IBM, Adobe) and creating segments Experience in building HTML Excellent communication and presentation skills Excellent technical skills and data literacy Proven track record of developing and implementing multichannel marketing customer selections Experience of data driven marketing techniques Experience of working to KPI's and CRM metrics Able to give clarity, direction as well as problem solve Able to prioritise, structure work and effectively manage time Good project management and negotiation skills Experience with Omni-Channel audience strategy and trigger campaign build Ability to run integrated Campaign Program management and optimisation Enjoy working with a diverse set of stakeholders with strong stakeholder management skillset Working understanding of data model, data dictionary and system architectures Background in customer acquisition, re-engagement and retention strategies I,D&E STATEMENT

The Estée Lauder Companies' collective vision is to be the most inclusive and diverse beauty company in the world, and to be both the employer of choice for diverse talent and the brand of choice for our global consumers. We are a people first company, respecting and caring for our employees, communities, and consumers. With consumers in approximately 150 countries and territories, and 70 languages at the point of sale in the UK & Ireland, it is essential that we continue to have a diverse workforce that understands local relevance and the changing beauty needs of all our global consumers.

COMPENSATION AND BENEFITS

Hybrid Working (2 days WFH, 3 days office based) Generous Bonus Opportunity that usually performs ahead of target 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days. 1 additional day of Annual Leave to celebrate your birthday Holiday Purchase scheme that enables you to get five additional days Summer Fridays for five months of the year Market leading Family Leave provisions Generous Staff Discount & Credit Benefits platform with exclusive discounts and offers Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme) Job: Marketing

Primary Location: GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 248835

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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