Lead Visual Merchandising Design

3 weeks ago


London, Greater London, United Kingdom Philip Morris International Full time
Be a part of a revolutionary changeAt PMI, we've chosen to do something incredible.
With huge change, comes huge opportunity.

So, wherever you join us, you'll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.

The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver science-backed alternatives to millions of adults around the world who would otherwise continue to smoke.

It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future.

Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty.

And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives.

You'll develop your skills; collaborating across functions, markets and regions.

If you want to play a part in driving one of the biggest societal changes of our time, there's no better placeFor our Design team in London (UK) we are therefore looking for Manager Visual Merchandising Design.


The overall purpose of this position:
Creation of Visual Merchandising design solutions across all consumer journey touchpoints and formats, for Direct and/or Indirect Channels

You will:

  • Drive the creative process hands-on in all phases, from ideation and concept development to refinement and technical development/prototyping, across formats (incl. the expression for restricted markets), on specific projects or activities. This includes the ability to self-generate concept sketches, scenarios & mood boards, concept brainstorming, fast 3D visualization, 3D rendering, and presentation. Ability to collaborate hands-on with external design agencies & freelancers to achieve the business needs, not only by briefing them, but by being part of the creative brainstorming, steering, and downselecting.

Creative strategic thinking:
able to ladder up creative solutions to business & brand strategy, delivering compelling creative solutions that fully answer the brief (channel business needs & strategy / brand expression and storytelling) on all kinds of assigned projects, spanning across: Brand Campaigns / Limited Edition launches / Product launches / Seasonal Campaigns / transient and permanent VM systems / Retail fixtures & concepts

  • Delivers design adaptation - alongside the Head of VM Design - for key locations (both, direct & indirect), in close partnership with the Brand and the Omnichannel Brand Retail management team

Design Methodology:

  • ability to translate CX desired outcome, channel business strategy, and strong consumer-centricity into compelling VM design solutions in retail.
  • ability to lead co-creation creative workshops, with multidisciplinary audiences/stakeholders
  • Drives design concept, refinement, and development of the global identity, across formats (incl. the expression for restricted markets), on specific projects or activities. Part of the creative process both, internally and with external design agencies and/or design consultants

Design finesse:

creatively pushing the boundaries of retail with an eye for the latest standards & trends in retail design; be at the forefront of both, continuous improvement as well as the more ground-breaking innovation programs.

Knowledgeable about sustainable design and materials

Clear creative vision:
Think globally, strategically, and towards large impact.
Demonstrate comprehensive awareness bridging brand and product needs with the consumer and shopper always in the center.

Serve as a catalyst:
Creating urgency and shared inevitability to work towards a better future for all, thereby inspiring others to act. Be bold in new areas, not limited by present logic or institutions, embracing fears rather than avoiding them.

  • Be a Leader and enable collaboration: Be an experienced design evangelist, leveraging cross-functional teams to accelerate the creation of new value propositions for our brands and initiatives from ideation to execution in different areas

We're looking for someone with:

  • BA/BS and/or MA/MS in visual/graphic design, retail design and/or relevant design field.
  • 10+ years of relevant design experience (corporate / consultancy), with proven success cases in the market.
  • Strong creative leadership on driving brand visual identities co-creation, adaption, or amplification. With the key focus being on Visual Merchandising & Retail design across direct and indirect formats (from smallest corners to flagship).
  • Knowledgeable of VM and fixture design development, and how to design to target (cost/business & brand strategy)
  • Knows how to use data to inform the design solutions proposed, as well as their continuous improvement.
  • Skilled in industry standard design tools (2D/3D visualizing, Adobe CS), experienced in material research and handling prototyping process
  • Hands-on creative, contributing to defining how iconic brand assets come together in the retail environment across touchpoints.
  • E2E thinking, driving brand and product needs to life at VM and retail, having the shopper and consumer journey in mind, from conceptualization to production.
  • Phenomenal communication and influential skills (verbal, written, and visual) demonstrating the ability to lead conversations and drive decisions ensuring that others are onboarded and inspired by the VM and or retail design journey.
  • Be empathetic and demonstrate strong narrative and storytelling skills bridging our brand business and creative strategies with a comprehensive consumer-centric design ecosystem.
  • Strong ability on managing multiple initiatives and complexity with finesse. Ability to set priorities and be accountable; Successfully navigate through multi-functional teams both within a program team, design team and with executive partners across the company.

Are you ready for the challenge?What we offer:

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress.


Join PMI and you too can:
Seize the freedom to define your future and ours.

We'll empower you to take risks, experiment and exploreBe part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.

Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

PMI is an Equal Opportunity Employer
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