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Product Marketing Manager
3 months ago
Position Summary
We have a fantastic opportunity for a Product Marketing Manager to join our creative and forward-thinking marketing team. Reporting into the B2C Marketing Manager, you will manage the channel's product portfolio of accessories, by implementing global product launches & themes to conform to market needs. You will drive and manage the promotional plan and manage and execute market specific local initiatives. If you have a passion for coffee, possess strong analytical and creative skills, and thrive in a fast-paced environment, this could be the opportunity for you.
A little bit about us
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating units of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world's most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savoured at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit
A day in the life of a Product Marketing Manager...
The Product Marketing Manager will execute the product strategy and commercial value propositions (incl. new products/services) across all channels based on solid insights on the market. The role will also involve:
- Review the channel's portfolio performance continuously to understand and suggest possible optimisations, e.g. promotion, pricing, portfolio rationalisation, with support from data & insights and channels.
- Conduct annual deep dives on market, trends and competitive development for accessories to fuel the local product strategy and marketing plan, in collaboration with Data & Insights.
- Benchmark local performance with international best practises and local competitive environment.
- Provide input for monthly sales forecasting of the channel's portfolio, in close cooperation with the Data & Insights and channels.
- Execute all permanent and non-permanent (IAP) launches in accessories for the channels.
- Execute the activation (e.g. acquisition, promotion) strategy for the channels Support continuous improvement through conducting pre- and post-evaluations of product launches & themes.
- Lead multidisciplinary team in the execution of the full launch plan, e.g. kick-off and sign-off meetings, project team meetings. Internal launch activations, e.g. internal activation, in-office communication, internal newsletter, intranet.
- Create regular reporting for Nespresso HQ and MT (channel aligned) to highlight performance on main KPI's.
What will make you successful?The successful candidate will have a wealth of marketing experience ideally within visual merchandising both in boutique and online. Working for an organisation within leading brands and strong commercial mindset is essential. You will also have:
- Strong analytical skills with the ability to interpret market research and sales data to drive strategic decision-making.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop innovative marketing strategies and campaigns.
- Strong project management skills with the ability to prioritise tasks and meet deadlines.
- Ability to work collaboratively in a cross-functional team environment.
What you need to knowWhat can we offer in return? Great benefits you'd expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.
Job advert posting date 12/08/2024 Job advert closing date 26/08/2024
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application.
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé )
We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken
- Strong analytical skills with the ability to interpret market research and sales data to drive strategic decision-making.
