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Social Media Specialist
3 months ago
The ideal candidate is a proactive strategist with a hint of creative flair and analytical mind. A real problem-solver who possesses excellent communication skills, eager to make a real difference and get things done. They have extensive experience in social media marketing specialized in social campaigns. From campaign strategy, set up and development, campaign management, and reporting, this role has it all. They will work in a flexible work environment, with global colleagues across functions to apply real-time learnings to elevate UL's position as a thought leader, contribute to the sales pipeline and improve channel performance.
As a senior paid social specialist, you will:
Social listening and employee advocacy experience is a must.
- Develop & advise social media strategy to achieve KPIs: contact acquisition, demand generation and brand awareness
- Develop and execute social campaigns on major social media platforms, primarily LinkedIn (+Twitter & Facebook) but also including regional platforms
- Analytics & Reporting: Track, measure, analyze and optimize all social media campaigns to increase efficiency
- Data-management: Work with cross-functional teams to ensure integrations and marketing automation is optimized and utilized to its full value
- Innovate: Coordinate continuous A/B testing, implement results and share key takeaways with the wider organization.
- Act as an ambassador for the social media function across the business, helping stakeholders to realize its full value. You will monitor social media trends and apply findings to improve performance.
- Proactively advise and consult on content best practices with content creators (this role does not include content creation only consultancy)
- BS/BA degree (preferably in a liberal arts discipline, advertising, or marketing), or equivalent experience
- Minimum of 4 years of professional experience in social media planning and optimization
- At least 2 years of experience developing, executing and optimizing campaigns for LinkedIn
- Experience in translating numbers into actionable insights
- General knowledge of company policies and sales processes
- Excellent verbal and written communication skills and the ability to read, write and communicate professionally in English. (English fluency is a must)
- Friendly, proactive approach with a can-do attitude What you'll experience working at UL Solutions:
- Mission: For UL, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do.
- People: Ask any UL employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL. We're able to deliver the best because we employ the best.
- Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
- Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
- Total Rewards: All employees at UL are eligible for bonus compensation. UL offers health insurance, grocery card. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off. Learn More: Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal. Curious? To learn more about us and the work we do, visit
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A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers' products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world. Our science is your advantage.
Mission: Working for a safer world
UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.
