Marketing Manager

3 weeks ago

Andover, Hampshire, United Kingdom Planet Pharma Full time

Role:
The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Marketing Manager

Location:
Hybrid in Andover (2 days per week in the office), England with 25% of travel in the EU for meetings and congresses

FTE:
Full time, Permanent

Company:
Chemical Manufacturing Company

Responsibilities:


Devise and implement marketing strategies, customer value propositions, promotional initiatives, and pricing strategies to achieve short and long-term sales and profit targets for the product portfolio.

Oversee the entire innovation project lifecycle, employing a phase-gate process to guide initiatives from conceptualization to commercialization.

Ensure smooth coordination among cross-functional teams, aligning with business goals, and facilitating successful market launches of new products or technologies.

Monitor the health of the product portfolio and evaluate current offerings against key customer needs and competitor offerings.
Collaborate with the communication leader to develop content for product marketing campaigns.

Collaborate with Sales to implement tailored programs that drive new business acquisition, growth within existing accounts, and retention of key accounts.

Develop strategies and plans for demand generation, ongoing market research, customer needs assessment, and analysis of customer and sales data.

Work closely with segment marketing and portfolio teams to develop new product/program/service offerings in line with business and marketing segment strategies.

Provide leadership and marketing support to the Ecolab sales force, including sales tools, training content, and competitive intelligence.
Cultivate deep understanding of customers and market dynamics, communicating market needs and opportunities.
Stay abreast of market standards, trends, and practices, understanding their implications for Ecolab's product line and business.

Qualifications:
Bachelor's degree and 5 years of professional experience, or MBA in Marketing with 3 years of experience.
Proficiency in English.
Strong skills in MS Word, Excel, PowerPoint, Outlook, and Internet usage.
Background in science or experience working in Life Science industries.

5+ years experience in Marketing - turning customer insights into strategy, VLC, pricing, product positioning, market communications, regionalized marketing strategies, presenting business cases to executive team, working with customers, activating sales teams...

Experience selling Capital Equipment to Pharma Manufacturing - into cleanroom is major advantage
Must have track record about putting short-term, mid-term and long-term (5-year strategy) into place
Must have global experience

Must have experience with Project Management, leading product innovation, experience with the Gating phase, phase 0, taking a product from concept/feasibility through to commercialization, launch phase experience.

Proven track record in successfully marketing and selling complex, high-value capital equipment within the Life Science Industry, meeting or exceeding sales targets.

Proficiency in utilizing various promotional strategies such as direct marketing, social media campaigns, account-based marketing, and other digital and traditional channels to drive sales and enhance brand visibility.

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