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Digital Fundraising Officer

3 months ago

London, Greater London, United Kingdom NFP People on behalf of Stroke Association Full time

Digital Fundraising Officer

We're looking for an enthusiastic and motivated individual to join the digital marketing team.

This is a remote working role, offering flexible working.

Position: CE317 Digital Fundraising Officer

Location: Homebased, UK, Nationwide, however, occasional travel will be required as part of this role (May include team meetings or other work related meetings)

Hours: Full-time, 35 hours per week

Salary: Circa £29,600 (inner London weighting £3,950 per annum or outer London weighting £2,100 per annum may be applied in accordance to where you live)

Contract: This is Fixed Term contract for 12 Months

Benefits: 25 days' annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 11 August 2024 (midnight). We reserve the right to close these vacancies early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Interview Date: Week commencing: 12 August 2024

Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.

The Role

Reporting to the Digital Marketing Manager, the Digital Fundraising Officer will help to maximise income through fundraising appeals, provide beneficiary support and increase supporter retention through digital channels

Key responsibilities will include:

  • Plan and implement digital fundraising campaigns
  • Ensure content meets brand guidelines
  • Work with the Digital Marketing Manager to test and develop new strategies
  • Monitor and report on the effectiveness of paid digital marketing campaigns
  • Collaborate with external media agency to oversee the delivery of paid advertising
  • Work closely with stakeholders to support the implementation and delivery of their campaigns
  • Provide training for colleagues, helping to develop their digital marketing skills
  • Proactively maintain excellent knowledge of digital marketing practices, trends and campaigns

    About You

     You will need experience of:
    • Implementing, optimising and reporting on paid digital campaigns across Meta and Google.
    • Writing great copy and the ability to adopt different tones and writing styles.
    • A/B testing, reporting and completing post-campaign analysis.
    • Using analytics tools including GA4 and analysing data to inform decision-making.
    • Tracking digital campaigns.

      This role requires some travel for team away days.

      To fulfil the role, you must be resident in the UK and have the right to work in the UK.

      When you click to apply, you will be able to see the full responsibilities and person specification for further information on the role.

      Please submit your CV and a covering letter of no more than two pages demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. Please state any preferences for flexible options in your covering letter.

      About the Organisation

      Stroke Association. Rebuilding lives after stroke.

      When stroke strikes, part of your brain shuts down. And so does a part of you. That's because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly. Recovery is tough, but with the right specialist support and a ton of courage and determination, the brain can adapt.

      We believe everyone deserves to live the best life they can after stroke. And it's a team effort to get there.

      We provide specialist support, fund critical research and campaign to make sure people affected by stroke get the very best care and support to rebuild their lives.

      We're working to improve the diversity of our team. Because we know that individuality leads to a richer experience for our people and better support for those affected by stroke.

      We strongly encourage people from all backgrounds to apply. And we're particularly looking to increase the number of applications from those with lived experience of stroke and those from under-represented communities.

      Every five minutes, stroke destroys lives. Help us rebuild them and join our team.

      In 2019, we developed a bold new corporate strategy so that we can rebuild more lives after stroke and make a bigger difference to people's lives. To help us deliver our strategy and make a real difference, we are looking to recruit talented people to a number of new roles. If you would like to support stroke survivors to rebuild their lives, we want to hear from you

      You may also have experience in areas such as Digital Marketing, Digital Fundraising, Digital Communications, Digital Marketing and Communications, Digital Fundraising Communications, Digital Marketing Officer, Digital Fundraising Officer, Digital Communications Officer, Digital Marketing and Communications Officer, Digital Fundraising Communications Officer.

      PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.