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Director, Public Affairs UK and Ireland
4 months ago
The successful candidate is passionate about consumer technology and its impact on human health. Seeking a candidate who is a strong consumer, tech, and health storyteller with a proven track record of top-tier media placements, compelling internal and external content, managing issues, and developing health, consumer, and technology brand PR programming. The candidate will be self-motivated and nimble, thrive in a fast-paced, dynamic environment, and have experience supporting and executing successful PR and communications programs. This candidate will be able to manage multiple projects across a matrixed organization, have experience working with other PR teams/agencies, and have experience managing crisis scenarios (proactive and reactive).
What you'll do:
Strategy Development: Set overall public relations and communications strategy for the UK & Ireland across all businesses; Lead and support Public Affairs efforts by fostering an organizational environment that builds collaborative alliances.
Marketing Communications: Partner with Public Affairs division and commercial colleagues to develop innovative, integrated Public Affairs strategies and tactics to position our brands positively, drive demand creation, and advance our company reputation – making Abbott a trusted household name.
Media Relations: A top-notch and skilled media relations professional, the right candidate will understand the importance news media plays in achieving our objectives.
Issues Management: Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence decision-making. Develop issues management plans and oversee execution.
Measurement: Set metrics to measure the effectiveness of communication efforts.
Position Accountability/Scope:
-This position reports to the Regional Director of Public Affairs in Europe & Canada, who leads Public Affairs across the region. All PA functions have a line reporting relationship leading to GMEA.
-Oversee one team member, contractors, and PR agency resources.
Education Requirements:
Bachelor's degree required in journalism, public relations, communications, business, marketing, or related field. Advanced degree strongly preferred.
Language Skills & Requirements:
Fluency in English is required—excellent written and verbal skills required.
Experience you'll bring:
-12+ years of communications or public relations experience, including experience in developing consumer PR campaigns and people management at the Director level. Consumer or Healthcare background strongly preferred.
-Proven experience managing issues.
-Experience developing and implementing media relations programs and placing stories in top-tier media.
-Strong ability to develop new relationships with editors and journalists and leverage relationships to tell Abbott stories.
-Proven problem-solving skills. Demonstrated success in developing and executing communications that impact reputation. Previous PR experience/responsibilities include extensive issues management, media strategy, media relationships, social media, stakeholder engagement, and PR program development.
-Demonstrated experience in creating and deploying successful social media campaigns to meet strategic business objectives requires 5+ years of experience.
-Strong critical thinking skills; ability to synthesize complex information, apply learnings, build strategic business plans, and work in a matrix environment are required.
-Exceptional communication (oral, written, and presentation) and persuasion skills required—track record of achieving results.
-Extensive experience working with senior management (General Manager level and above) is required. Ability to influence and build relationships and trust with internal clients and key stakeholders.
-Experience overseeing PR agencies and leading cross-functional workgroups.
-At ease in a fast-paced operating environment with numerous, sometimes competing priorities.
-Experience counselling clients, offering strategic counsel and pushing back on recommendations when necessary.
-Experience leading, managing, and developing team members.
EEO Statement:
At Abbott, we believe that diversity drives innovation. Innovative thinkers who are passionate about the work they do, Abbott employees are representative of the diversity of the patients we strive to serve every single day across the globe.
