Head of Brand

Are you passionate about making a positive impact on people's lives? Do you want to be part of a company that is striving to revolutionise access to healthcare in the UK? At Simplyhealth, our health plans provide the opportunity to attend routine dental treatments, visit the optician, have complementary therapies (e.g. physio) and much more by providing financial support to those that really need it.

Do you have the skills to fill this role Read the complete details below, and make your application today.

But we're not just your average health company; we're aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.

As Head of Brand and Contentyou'll lead and develop the Brand, Content & Creative team. Responsible for Brand, Content, Campaigns & Creative across all marketing and audiences. The team works alongside Comms in owning the central content and campaign calendar, producing frameworks, messaging, content and creative to support it, as well as the brand strategy, narrative, and architecture, ensuring consistency across all areas of the business.

As part of the marketing leadership team, you'll be responsible for developing best in class brand campaigns for Simplyhealth and Denplan. With the objective of keeping a pulse on the UK health market and working with creative and media agencies to deliver and build a greater public awareness of our brands and our social purpose, part of our Purpose & Vision strategy pillar.

Simplyhealth is also seeking to bring Marketing and Sales teams closer together to work more effectively. This role will have leadership responsibilities for wider Denplan marketing, as well as being responsible for line management of the E-Commerce team for an interim period.

Key responsibilities
Develop and deliver the company Brand strategy, aligning with the 5-year Product vision
Help shape the marketing long term vision by delivering a brand plan – assessing strategic priority, and value to the business, to facilitate growth and retention.
Ensure all marketing activity demonstrates best-in-class creativity and output, through persuasive storytelling and engaging visuals
Oversee the content strategy for our Corporate, Consumer and Denplan businesses, with content ambitions of building credible brands to grow our business, successfully launching products by making it easy for customers to understand and resonate with them, leading the market with thought-leadership status, and engaging with our existing customers to support retention
Be an ambassador for the Simplyhealth brand, creating engagement in our vision and instilling the brand values at all levels, to make them a part of our evolving culture
Overall leadership responsibility for Denplan marketing

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