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App Acquisition Manager

3 months ago

City of London United Kingdom Skillsearch Limited Full time

Skillsearch Limited is looking for a passionate App Acquisition Manager for our client, based in London, working on a hybrid basis. This contract role offers an exciting opportunity to drive app downloads and user engagement, turning users into raving fans.

As the App Acquisition Marketing Manager, you'll play a crucial role in growing our client's user base and keeping them hooked on educational apps. You'll craft ingenious acquisition strategies, optimise user journeys, and turn data into marketing magic. Your mission is to ensure the apps become the talk of the playground and the toast of the classroom.

Key Responsibilities:

  • Develop and execute comprehensive user acquisition strategies across multiple digital channels, including Meta (Facebook/Instagram), Google Ads, Apple Search Ads, TikTok, and Demand-Side Platforms (DSPs).
  • Manage and optimise large marketing budgets to maximise ROI and achieve growth targets.
  • Lead App Store Optimization (ASO) efforts to improve app visibility and conversion rates in app stores.
  • Design and implement web-to-app campaigns to drive users from web-based platforms to mobile app installations and engagement.
  • Analyse campaign performance data and user behaviour to optimise acquisition strategies and improve user retention.
  • Collaborate with creative teams to develop and test high-performing ad creatives.
  • Work closely with product and analytics teams to align acquisition efforts with overall business objectives.
  • Stay up-to-date with the latest trends and best practices in mobile app marketing and user acquisition.
About You:
  • 4+ years of experience in mobile app user acquisition or performance marketing roles.
  • Proven expertise in managing campaigns on Meta (Facebook/Instagram), Google Ads, Apple Search Ads, TikTok, and DSPs.
  • Strong knowledge of App Store Optimization (ASO) techniques and best practices.
  • Experience with mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Singular.
  • Proficiency in data analysis and experience with analytics tools (e.g., Google Analytics, App Annie, Sensor Tower).
  • Excellent understanding of mobile app metrics, including CPI, ROAS, LTV, and retention.
  • Strong analytical and problem-solving skills with the ability to make data-driven decisions.
  • Experience managing large monthly budgets (ideally £50k+/Month) across multiple channels.
  • Familiarity with privacy changes affecting mobile tracking on iOS and Android platforms.
  • Excellent communication and presentation skills to report results and strategies to leadership.
  • Knowledge and experience in designing and executing web-to-app campaigns, leveraging web platforms to drive app growth and user engagement.
Preferred Qualifications:
  • Experience in A/B testing creative assets and writing creative briefs.
  • Proficiency in Excel; SQL knowledge is a plus.
  • Bachelor's degree in Marketing, Business, or a related field.
Our Client's Culture: The client takes culture seriously and believes in fun as a core value, leading to the best educational outcomes for their customers-kids They value effective teamwork, collaboration, autonomy, creativity, curiosity, and diversity in all forms.

Benefits:
  • A fun and collaborative environment
  • Hybrid working - 2 days a week in the Spitalfield office
  • 25 days annual leave
  • Birthday paid day off
  • Private Health Care
  • Summer working hours every Friday from June to September
  • Monthly social events
  • Pension scheme
To apply for this role, please contact Skillsearch Limited for more information.

Years of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.

Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.

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