Marketing Coordinator B2C

About Us: My client is a leading name in the cycling industry, dedicated to providing high-quality bikes, accessories, and cycling gear to enthusiasts and professionals alike. We are seeking a proactive and detail-oriented Marketing Coordinator with a specialisation in eCommerce to join our dynamic team. If you have a passion for cycling and a proven track record in driving online sales, we would love to hear from you.

Job Description:

The Marketing Coordinator (Specialising in eCommerce) will be responsible for planning, executing, and optimising online marketing campaigns to drive traffic, engagement, and sales through our eCommerce platform. This role requires a creative and analytical mindset to effectively manage our digital presence and ensure our brand's growth in the online cycling market.

Key Responsibilities:

Develop and implement eCommerce marketing strategies to increase online sales and enhance customer experience within the cycling community.

Coordinate and manage all online marketing activities, including SEO, PPC, email marketing, social media, and affiliate marketing tailored to cycling enthusiasts.

Monitor and analyse website performance and user behaviour using tools such as Google Analytics, and provide actionable insights to improve conversion rates and user experience.

Manage and optimise product listings, descriptions, and images to ensure they are SEO-friendly and aligned with brand guidelines and cycling industry trends.

Collaborate with the design and content teams to create compelling marketing materials and campaigns that resonate with cycling enthusiasts.

Conduct market research to identify new trends, opportunities, and competitive strategies in the eCommerce cycling space.

Assist in the development and execution of promotional campaigns, including seasonal sales, product launches, and special events relevant to the cycling industry.

Maintain and update the eCommerce website, ensuring all content is accurate, up-to-date, and reflective of current promotions and new product arrivals.

Coordinate with external partners and agencies to maximise marketing efforts and achieve business objectives.

Prepare regular reports on the performance of eCommerce marketing campaigns and present findings to the management team.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum of 2 years of experience in digital marketing, with a focus on eCommerce.

Proficiency in eCommerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads).

Strong understanding of SEO, SEM, email marketing, and social media marketing strategies.

Excellent written and verbal communication skills.

Ability to manage multiple projects simultaneously and meet deadlines.

Strong analytical skills with the ability to interpret data and generate actionable insights.

Creative thinking and problem-solving abilities.

Knowledge of HTML/CSS is a plus.

Passion for cycling and a good understanding of the cycling industry is highly desirable.

Benefits:

Competitive salary

Opportunities for professional development and career growth.

Flexible working hours and the possibility of hybrid work.

A vibrant and inclusive work environment.

Discounts on products.