Senior Product Manager

4 weeks ago


Milton Keynes, Milton Keynes, United Kingdom MSD Full time

Job Description

POSITION OVERVIEW

Combines our company's veterinarian-based products (biopharma and monitoring technology) into a complete solution that offers value to Vets and a competitive edge for our company.

ACCOUNTABILITIES / RESPONSIBILITIES

Responsible for the financial performance of agreed portfolio (Datalive, Synergistic Biopharma portfolio).

Key Responsibilities:

  • Product Strategy and Planning
    • Lead the development of strategic and operational marketing plans for key animal health biopharma products, and DataLive platform.
    • Contribute to the development of the business unit's Operating Plan and align with National Accounts team on annual strategy goals.
    • Formulate detailed annual plans and objectives for promotions and campaigns in coordination with product teams, in line with overall marketing strategy and priorities.
  • Forecasting
    • Develop, review, revise and communicate sales forecasts and minimum inventory levels to guide production and delivery, adapting for promotional plans, seasonal variations, and market demand.
  • Pricing and Profitability
    • Determine appropriate pricing structure and flexibility for products, considering various factors to maximize profitability.
  • Marketing Budget
    • Manage the advertising and promotional budget for a defined group of products.
    • Contribute to sales development by submitting investment proposals and monitoring budget targets.
  • Internal and External Relationships
    • Build constructive relationships with team colleagues to foster teamwork and information exchange.
    • Establish relationships with external contacts to facilitate business opportunities.

Marketing Campaigns

  • Develop customer-centric marketing campaigns for key products, providing support, guidance, and training to sales teams.

Market Intelligence

  • Identify, analyze, and interpret market intelligence from various sources to guide decision making.

Cross Functional Teams

  • Lead cross-functional product team to develop and market new and existing products and services.

REQUIRED COMPETENCIES

  • Cross functional working – ability to create and convey a compelling vision across the business.
  • Marketing innovation – ability to think creatively leveraging company resources and assets.
  • Drive for results - ability to execute effective results in a timely manner.

PERSON SPEC

  • Degree level in life science, business, or relevant qualification.
  • Experience in relevant marketing concepts and principles.
  • Outstanding communication skills - written and verbal.
  • Commercial acumen including understanding of financial data.
  • Ability to analyze and interpret market research data.
  • Good time management, project management, and organizational skills.
  • Established ability to lead and motivate teams.
  • Ability to manage external suppliers and creative agencies.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

50%

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID: R226719



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