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Head of PR

4 months ago

London, Greater London, United Kingdom NADINE MERABI Full time
This role exists to in ensure that the PR activities drive the overall global image of the company. To Create and implement strategy for all collections and product launches.

To manage the communications and activities, within company guidelines, for Digital, Print, VIP dressing & Company Events.

To manage the Partnerships Manager and Co-ordinator on influencer/talent relationships both paid and organic. product management, stock movement and PR communication.

and

To Create strategy and proactively pursue product placement and relationship management for new in, restocks and best-selling lines.



Responsible & Accountable for:
- Create and implement the print strategy for placement of all Nadine Merabi ranges.

- Proactively pursue editorial coverage in all key magazines and newspapers, monitor and report the ROI.

- Develop the strategy in line with wider global marketing guidelines and targets.

- Maintain and develop loyal relationships with editors & stylists.

- Create and implement the digital strategy for placement of all Nadine Merabi ranges.

- Proactively pursue digital coverage in all media outlets. Monitor and report the ROI.

- Develop and maintain relationships with global influencers. Organise influencer events to support key launches.

- Manage the VIP dressing and PR exposure via print and digital.

- Manage celebrity dressing for events and key launches.

- Report the ROI results.

- Plan with the Creative team on event execution.

- Oversee the strategy of Press Days for the PR attendees to include print and digital articles.

- Develop and implement the PR strategy for events, new store openings and Pop-Up locations to support the marketing & sales objectives.

- Manage the team to ensure that all editorial requests are fulfilled, and important products are pushed for editorial shoots.

- Send out press releases across all product categories.

- Manage weekly and monthly editorial reports and maintenance of editorial archives.

- Manage budgets for all PR and partnership activities.

- Manage gifting process from identifying list, ordering product and distribution



Sample & Showroom Duties

- Ensure maintenance of stock/organisation of sample cupboards.

- Ensure stock database and contact databases are well maintained and kept up to date.



Employee's relations and staff training/development

- To take part in the recruitment, training, evaluation, motivation, and development of the staff.

- Oversee and manage employee performance appraisals and highlight employees for development. Prepare a succession plan for all Partnerships and PR positions.

 To communicate effectively in order to develop a stable team, low staff turnover rate, and a succession plan for your business. Hold weekly briefings to confirm business strategy and motivate the team to achieve the objectives.Additional Responsibilities

 Demonstrate excellent product and range knowledge. To comply with Nadine Merabi values. Be a Nadine Merabi Ambassador. To carry out any additional duties as directed by the Marketing Director.Essential Skills & Experience

 Extensive PR & Partnership Management experience in the fashion sector. Experience in managing and networking with Editors, VIP celebrities and influencers. Excellent communication and relationship building skills. Experience in a business which is quickly scaling and changing. An ability to know where and how to ask the right questions, so you can offer the right solutions. An innovative, forwardthinking mindset who can create, consult, and engage to develop strategies and also drive action and change. Strong communications skills, including the ability to listen to the needs of others. Strong business and financial skills, including financial planning, budgeting, and financial reporting. The ability to remain calm in stressful situations and deal well with conflict. Excellent organisational skills and the ability to multitask. Experience of leading and developing effective teams. Selfdriven, resultsoriented with a positive outlook. Strong influencing skills, effective stakeholder management skills. Demonstrate Excellent written and verbal communication skills with the ability to convey complex concepts in a clear and concise manner. Be data and insightled in developing a strategy to ensure that plans reflect the requirements of the audience. A lead, not a boss. Comfortable defining the direction and empowering others to achieve goals in an autonomous environment. You are comfortable giving advice and steering people but letting them take their own direction. Creative thinking, disputing the status quo with innovation. You don't believe in applying the same list of rules that everyone else has been using for years. The ability to switch easily between operational and highlevel thinking. Essential is the ability to roll your sleeves up, find solutions and implement them.
Preferred Skills & Experience:

 A passion for Nadine Merabi and company collections. Strong knowledge of fashion, trends and competitors.