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Vice President Marketing EMEA

1 month ago

London, Greater London, United Kingdom Equinix Full time

Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A leadership role at Equinix means you will drive and collaborate on work that impacts the world. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Vice President Marketing EMEA

Job Summary

Reporting to the global Chief Marketing Officer, the dynamic and strategic VP Marketing EMEA will define and deliver our marketing strategy to support the attainment of annual sales revenue objectives across 20 countries in the EMEA region.

Responsibilities

  • Drives revenue growth through marketing-enabled field sales, account expansion and targeting of new segments for the EMEA Region
  • Plays a pivotal role in defining and supporting the interlock process between global, regional and field marketing managers
  • Leverages insight from digital account engagement and other signals to drive account engagement for the region
  • Ensures that local requirements and insights are shared with other marketing functions in a structured and timely fashion, program design and delivery are aligned to global frameworks
  • Defines and manages execution of regional-based events including trade shows and company-owned events

Develop and implement a regional marketing strategy

  • Develop and lead the formulation and execution of marketing plans and strategies across the EMEA region
  • Implement and supervise effective and customer-led marketing plans in service to sales goals mobilizing Field Marketing teams and various marketing functions in region to activate these plans by working closely across all sales motions: Field Sales, Mid-Market, Opportunity Development etc, focusing on deal closure
  • Drive non-digital campaigns (events, telemarketing, speed-dating) to generate leads within new segments and expansion opportunities within existing accounts throughout the region
  • Activate ABM strategies in all regional markets by formulating and implementing comprehensive ABM strategies aligned with business objectives to engage and nurture accounts throughout the customer journey - both net new acquisition and expansion
  • Drive consistency in messaging in EMEA, aligned with global messaging, by applying corporate communications, brand and content
  • Create and execute campaigns that effectively target segments with relevant product and solutions to drive cross-sell and up-sell plus new product introduction following the guiding principle of our One Global Marketing plan

Build and scale process-based marketing capabilities

  • Ensure global consistency: Implement global processes and systems across EMEA
  • Enhance marketing performance: Improve performance orientation by setting and measuring business-aligned performance targets particularly revenue and pipeline generation goals
  • Ensure effective rollout of global programs to achieve scale and enhance the global customer experience across very country in the region

Foster an innovative and collaborative culture

  • Drive efficient and at-scale relationships: Run external agencies and relationships with marketing services, sales, and other groups to achieve effective and efficient regional outcomes
  • Interlock with field sales leaders to ensure ongoing agreement on priorities, to adjust to changing market conditions and emerging opportunities
  • Build and support a culture of segmentation and testing to continuously improve the efficiency and effectiveness of field marketing program development for each sales model

Knowledge and experience sought

  • Substantial experience in a field and/or account-based marketing leadership role in a large-scale digital infrastructure, enterprise software, B2B fintech or B2B ecommerce organisation
  • Demonstrated experience of leading and running a strong, diverse marketing team of a similar scale (20) operating across multiple countries in EMEA
  • Consistent track record of working very closely with sales to meet or exceed annual growth targets
  • Proven experience of leveraging data and modern B2B marketing tools such as ABM and Agile GTM to drive outcomes
  • Broad experience of marketing to a breadth of customer segments (both new and existing) across enterprise and mid-market and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies
  • Strong understanding of digital tactics and how to strategically employ them in an overall demand generation approach

Qualifications

  • Strong intellect ideally with a bachelor's degree or equivalent experience in a business-related field.
  • Consistent record in seeing the bigger long-term picture' and thinking strategically while achieving short-term results.
  • Tight-knit collaboration skills and confirmed ability to work cross-functionally with diverse business unit leaders and outstanding ability to influence and cultivate deep relationships with a range of internal stakeholders (especially sales) to drive customer value.
  • Demonstrated ability to communicate effectively and persuasively.
  • Proactive, transparent and inclusive 'in-service' authentic leadership style able to work comfortably in a non-hierarchical, matrixed context comprising a broad range of collaborators.
  • Inspirational leader adept at inspiring behaviour change through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form .

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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