Brand Expert

3 weeks ago


Cardiff, Cardiff, United Kingdom Sytner Full time
A fantastic opportunity is available for a BMW Brand Expert to join our team at BMW Cardiff.

Are you ready to learn, grow and develop with us - building a fascinating, challenging and exciting career from the ground up?

About the role

This is a unique programme to Sytner, delivered by the BMW Group Training Academy.

As a Sytner BMW Expert, you will be the first point of contact for customers by initiating conversation and building rapport to excite them about the brand.

During the first 12 months of this comprehensive training programme, you will be the dedicated BMW Product Expert, widely known as a BMW Genius.

You will have the opportunity to learn and experience everything there is to know about the BMW product range and technology without the requirement to sell.

Your role will be customer-focused, creating inspiration and excitement, offering exceptional customer service and personalised care.

You will become a certified BMW Product Genius with an exceedingly bright future In your first 12 months you will spend time in multiple departments across the business, including responsibilities to support our reception team by meeting out customers and being their first point of contact.

You will use your product knowledge and customer experience to promote the benefits and unique selling points of BMW, accessories and vehicle ownership.

This is a full-time role with weekend working on a rota to ensure we provide our customers with the highest possible levels of service.

About you

Ideally, you will have previous experience working in retail and be able to maintain exceptional customer care in a competitive environment.

A passion for delivering excellent customer service is a key attribute of the position, along with a determination to expand your knowledge and inspire others; you will demonstrate enthusiasm and self-motivation to excel in customer service.

This role is a fantastic opportunity for those who enjoy meeting people and working for a prestige brand in a highly successful and motivated team.

It provides a crucial stepping stone for progression into our Sales or Service operation and gives you the option to develop in the specialism which excites you the most

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.


We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

Enhanced Holiday Entitlement – 33 days inc. bank holidays

Industry-leading Maternity, Paternity and Adoption Pay

Career Development

Recognition of Long Service every 5 years

Discounted Car Schemes

High Street Discounts

Discounted Gym memberships

Cycle to work scheme

One day a year paid voluntary / community work

Business social events

At Sytner, our values and the way we behave are important to us.

We have a working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.


We are committed to creating an equitable environment and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.


As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process.

For more information around reasonable adjustments and the recruitment process please .

Unsure? Read on...

We represent over 23 of the world's most prestige vehicle brands, across our 140 UK dealerships.

We pride ourselves on 'Developing Talent and 'Building Careers' and our colleagues recently scored Sytner Group an outstanding 89% on our colleague engagement survey

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