See more Collapse

Head of Marketing Operations Publishing

1 month ago

Greater Manchester, United Kingdom Humankind Global Recruitment Full time
Head of Marketing Operations Publishing (Technology)
Manchester / Hybrid - 2 days onsite in Media City
Up to £75k

The Head of Marketing Operations - Publishing, is responsible for marketing technology and operations for the agency's publishing brands. The role is to build and leverage MarTech capabilities to enhance marketing efforts, streamline operations, and drive commercial success. This Digital Marketing agency work across a range of brands and with a number of sectors.

RESPONSIBILITIES

Marketing Technology & Operations Management:

  • Identifying, evaluating, and selecting appropriate marketing technologies and tools to support various aspects of marketing operations. This includes CRM, marketing automation, data and analytics, content management, etc.
  • Overseeing the implementation and integration of these technologies into new and existing systems and processes.

Data Management:

  • Collection and Storage: Ensuring that data collection practices are compliant with relevant regulations such as GDPR or CCPA. This includes obtaining appropriate consent from individuals before collecting their data and securely storing data. You will be the owner of the data stack (tag management, CMP, CDP, data warehouse etc)
  • Data Quality Assurance: Maintaining the quality and accuracy of marketing data by regularly auditing and cleansing databases. This involves removing duplicate or outdated records, correcting inaccuracies, and ensuring data integrity.
  • Security: Work with CIO team to ensure robust security measures to protect marketing data from unauthorised access and data breaches.
  • Governance: Establishing policies and procedures for managing marketing data effectively, including defining roles and responsibilities, data usage guidelines, and compliance protocols.
  • Compliance Monitoring: Continuously monitoring marketing activities to ensure compliance with applicable laws, regulations, and industry standards.

Digital Analytics, Performance Analysis & Optimisation:

  • Data Analysis and Reporting: Analysing data across all sources (web, apps, social media, owned channels, advertising platforms etc).
  • Reports and dashboards to present key performance metrics, trends, and insights to stakeholders, as well as opportunities for optimisation.
  • Performance Tracking and Monitoring: Monitoring the performance of digital marketing channels and campaigns in realtime. Setting up alerts and notifications to proactively address issues and opportunities.
  • CRO: Identifying opportunities to improve conversion rates at various stages of the customer journey.
Conducting A/B tests, multivariate tests, and other experiments to optimise the user experience and increase conversion across lead generation inititives and monetisation models.

  • Attribution Modeling: Implementing attribution models to accurately attribute conversions and revenue to the appropriate marketing channels and touchpoints.
  • Technical Implementation and

Tag Management:
Implementing tracking codes, tags, and pixels to collect data from digital marketing channels and platforms. Managing tag management systems (TMS) to streamline the deployment of tracking and analytics scripts.

Campaign Development & Execution:

  • Collaborate with vertical teams to develop and execute marketing campaigns across various channels.
  • Implement lead generation, scoring and nurturing campaigns to engage and convert users to the agency's partners
  • Implement personalisation and segment strategies across channels by building and leveraging user data

Team Leadership & Stakeholder Management:

  • Hire and lead a team of technology and operations specialists, across SEO, marketing automation, analytics and CRO.
  • Manage agency and freelancer relationships across paid media, SEO, web/app development, data engineering & science.
  • Stakeholder management for Head of Vertical/Brands

REQUIREMENTS

  • Minimum university educated (to Bachelors level) in marketing, computer science or similar experience
  • Minimum 5 years of marketing experience, preferably with agency or media experience
  • Strategic thinker, while capable of handson implementation with attention to detail
  • Highly commercial, with a deep understanding of growth metrics and KPIs, and strong instincts for where the greatest gains, at the fastest speed, may be made
  • Budget management experience with strong analytical skills, financial skills and P&L understanding
  • Highly organised with keen prioritisation skills to effectively manage and develop the agency's roadmap
  • Strong negotiation skills and experience with vendor management
  • Resilient and able to respond under pressure
  • Entrepreneurial and able to multitask and prioritise
  • Able to work autonomously & provide independent opinions
ADZN1_UKTJ

We have other current jobs related to this field that you can find below

  • Media Publishing Manager

    3 weeks ago

    Salford, Greater Manchester, United Kingdom Mays Region - Modern Woodmen of America Full time €80,000 - €90,000

    Head of Vertical (Media / Publishing) £Manchester(Hybrid) M50 2ST Hybrid working, 25 days holiday with purchase options & carry over, Private Medical, Health cash plan, Rewards & Discount portal, EAP, Income protection, Life Assurance, Enhanced Maternity and Paternity, excellent track record of personal development. Opportunity to join a lon established...

  • Media Publishing Manager

    3 weeks ago

    Salford, Greater Manchester, United Kingdom Mays Region - Modern Woodmen of America Full time €80,000 - €90,000

    Head of Vertical (Media / Publishing) £Manchester(Hybrid) M50 2ST Hybrid working, 25 days holiday with purchase options & carry over, Private Medical, Health cash plan, Rewards & Discount portal, EAP, Income protection, Life Assurance, Enhanced Maternity and Paternity, excellent track record of personal development. Opportunity to join a lon established...

  • Senior Marketing Manager

    1 month ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing Manager – B2B Financial Publishing – Global Brand - LondonBefore applying for this role, please read the following information about this opportunity found below.to £65k Basic + Bonus & Superb BenefitsHybrid - c1-2 days per week in the London office (or more if you want to), the rest remote.This is an exciting opportunity to join an...

  • Senior Marketing Manager

    4 weeks ago

    City of London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time €65,000

    Senior Marketing Manager – B2B Financial Publishing – Global Brand - London Before applying for this role, please read the following information about this opportunity found below. to £65k Basic + Bonus & Superb Benefits Hybrid - c1-2 days per week in the London office (or more if you want to), the rest remote. This is an exciting opportunity to...

  • Junior Account Administrator

    3 weeks ago

    Manchester, United Kingdom Crecy Publishing Ltd Full time

    Established in 1997, Crécy Publishing is one of Europe’s leading publishers of transport and military history books. Starting with the publication of a single book, our company has grown through a mixture of organic growth and acquisition of quality book publishing lists. To assist our expansion, we have a new position for a keen all-rounder to assist the...

  • Junior Account Administrator

    3 weeks ago

    Manchester, United Kingdom Crecy Publishing Ltd Full time

    Established in 1997, Crécy Publishing is one of Europe’s leading publishers of transport and military history books. Starting with the publication of a single book, our company has grown through a mixture of organic growth and acquisition of quality book publishing lists. To assist our expansion, we have a new position for a keen all-rounder to assist the...

  • Head of Vertical

    3 weeks ago

    Salford, Greater Manchester, United Kingdom Mays Region - Modern Woodmen of America Full time €80,000 - €90,000

    Head of Vertical (Media / Publishing)£80-90k Manchester(Hybrid) M50 2ST Hybrid working, 25 days holiday with purchase options & carry over, Private Medical, Health cash plan, Rewards & Discount portal, EAP, Income protection, Life Assurance, Enhanced Maternity and Paternity, excellent track record of personal development. Opportunity to join a lon...

  • Head of Vertical

    3 weeks ago

    Salford, Greater Manchester, United Kingdom Mays Region - Modern Woodmen of America Full time €80,000 - €90,000

    Head of Vertical (Media / Publishing)£80-90k Manchester(Hybrid) M50 2ST Hybrid working, 25 days holiday with purchase options & carry over, Private Medical, Health cash plan, Rewards & Discount portal, EAP, Income protection, Life Assurance, Enhanced Maternity and Paternity, excellent track record of personal development. Opportunity to join a lon...

  • Marketing Manager, ELT

    1 month ago

    Greater London, United Kingdom Inspired Selection Full time

    Do you have experience in developing and delivering innovative integrated marketing campaigns? An exciting opportunity has arisen for a results-driven Marketing Manager to join a leading ELT publisher. This role offers flexible, hybrid working (2-3 days per week in the London office) and a competitive salary.Do you have the following skills, experience and...

  • Marketing Manager, ELT

    3 weeks ago

    Greater London, United Kingdom Inspired Selection Full time

    Do you have experience in developing and delivering innovative integrated marketing campaigns? An exciting opportunity has arisen for a results-driven Marketing Manager to join a leading ELT publisher. This role offers flexible, hybrid working (2-3 days per week in the London office) and a competitive salary.Do you have the following skills, experience and...

  • Marketing Manager, ELT

    1 month ago

    Greater London, United Kingdom Inspired Selection Full time

    Do you have experience in developing and delivering innovative integrated marketing campaigns? An exciting opportunity has arisen for a results-driven Marketing Manager to join a leading ELT publisher. This role offers flexible, hybrid working (2-3 days per week in the London office) and a competitive salary.The Marketing Manager will develop and execute...

  • Marketing Manager, ELT

    3 weeks ago

    Greater London, United Kingdom Inspired Selection Full time

    Do you have experience in developing and delivering innovative integrated marketing campaigns? An exciting opportunity has arisen for a results-driven Marketing Manager to join a leading ELT publisher. This role offers flexible, hybrid working (2-3 days per week in the London office) and a competitive salary.The Marketing Manager will develop and execute...

  • Head of Sector Marketing

    2 weeks ago

    Manchester, United Kingdom Marketing Manchester Full time

    **Location** Manchester **Company** Marketing Manchester **Contract type** Permanent/ Full - time **Salary** Up to £54,870 per annum **Closing Date** 07/07/2024 **Ref No** 4158 Marketing Manchester has a new and exciting vacancy for a Head of Sector Marketing. The role will lead on developing and delivering marketing strategies to support the...

  • Head of Marketing

    3 weeks ago

    Manchester, United Kingdom Freedom Fibre Full time

    **The Purpose of the Role** The Head of Marketing will take overall responsibility for creating our marketing strategy in collaboration with our key stakeholders across the business. The Head of Marketing will lead, manage and develop the marketing team and the roll out of the marketing strategy, including driving forward marketing campaigns to build brand...

  • Marketing Assistant

    3 weeks ago

    Manchester, United Kingdom Marketing Manchester Full time

    **Location** Manchester **Company** Marketing Manchester **Contract type** Permanent/ Full - time **Salary** Up to £21,000 per annum **Closing Date** 25/06/2023 **Ref No** 3564 **Marketing Manchester** has a new and exciting vacancy for a Marketing Assistant who will assist the Marketing team with the development, delivery and evaluation of...

  • Head of Sector Marketing

    1 week ago

    Manchester, United Kingdom Marketing Manchester Full time

    LocationManchesterCompanyMarketing ManchesterContract typePermanent/ Full- timeSalaryUp to £54,870 per annumClosing Date07/07/2024Ref No4158Marketing Manchester has a new and exciting vacancy for a Head of Sector Marketing.The role will lead on developing and delivering marketing strategies to support the work of Greater Manchester's Investment Agency...

  • Senior Marketing Manager

    1 month ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Events Marketing Manager – International B2B Events / ConferencesMake sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.This role is hybrid, with c2 days per week in the Central London office (or more if you prefer)NB - you must have 3+ years of B2B Events Marketing...

  • Senior Marketing Manager

    3 weeks ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Events Marketing Manager – International B2B Events / ConferencesMake sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.This role is hybrid, with c2 days per week in the Central London office (or more if you prefer)NB - you must have 3+ years of B2B Events Marketing...

  • Marketing Manager

    4 weeks ago

    City of London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time €65,000

    Senior Marketing Manager - B2B Financial Publishing - Global Brand - London Before applying for this role, please read the following information about this opportunity found below. to £65k Basic + Bonus & Superb Benefits Hybrid - c1-2 days per week in the London office (or more if you want to), the rest remote. This is an exciting opportunity to join an...

  • Events Marketing Manager

    1 month ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Events Marketing Manager – International Events / Conferences – LondonScroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.to £60k Basic plus Benefits This role is hybrid, with c1-2 days per week in the Central London office (or more if you prefer)NB - you must have...