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Lead Category Development Manager

3 months ago

Leeds, Leeds, United Kingdom Arla Foods Full time

Are you a passionate and strategic category and shopper expert with a keen eye for developing excellence in category execution plans?

Do you want to be part of a high performing team that is leading the direction around how to unlock category and commercial growth?

Can you demonstrably engage and develop others, helping to get the full potential out your team?

How will you make an impact?

You will report into the Customer Development Senior Manager and will be responsible for developing retail execution plans taking the category strategies as a start point. This will go hand in hand with being the expert at a channel/project level and creating plans that identify specifically how to win.

You will be the expert in your aligned categories and will have a deep and thorough understanding on Arla's performance in those areas highlighting clear growth opportunities that can be commercialised.

Innovation is also an area that you will support through robust category rationales and post launch analysis.

Working with the sales and marketing teams, you will be a strong networker and influencer with a focus on results and execution through your commercialised category and shopper insights. You will have the leadership behaviours and experience to coach and develop peers and a direct report to support the delivery of team and business objectives.

In this strategic (lead) role you will be a strong co-pilot and visible number two in the team helping drive pace, ambition and commerciality and bringing the team together to ensure we build even greater momentum. You will be seen as a go to person and a sounding board for the functions lead team and your peers on both strategy and day job questions, offering robust opinions on ways of working.

What will the role look like?

  • Define where to play and how to win by category and channel
  • Taking the cat strats, develop retail execution plans identifying specifically how to grow the categories across each of the 4 P's and create a standard toolkit to be tailored by each customer team
  • Identify range gaps – either distribution opportunities or pack size gaps
  • Identify range risks to Arla where sku's are underperforming by channel/category
  • Lead key business projects, eg, channel research, shopper segmentation, fixture of the future, category input to business planning cycle, total dairy shopper principles
  • Track long term category and business performance vs long term growth plans
  • Provides holistic external insights, trends and performance KPI's (Shopper & Channel)
  • Create bullet proof category rationale's for innovation
  • Provide robust post launch analysis for innovations
  • Act as a business partner to brand teams/sales teams and the wider category teams
  • Coach and lead one report including creating direction, prioritisation and personal development planning
  • Deputise for the Senior Manager as required in all appropriate forums and support in building the team culture and ensuring delivery against business objectives

What do you need to succeed?

  • Curious by nature and applies this to shopper/category understanding
  • A Storyteller – Can create the context of 'Why' and 'How' succinctly from multiple complex data sources
  • Commercially Astute – Full appreciation of retailer commercial challenges and business commercial challenges and able to navigate through them
  • A problem solver – Able to find solutions to complex category problems from lots of data without becoming 'data blind'
  • Team First 'I' Second – A true team player and focussed on success for the team and function
  • Performance Mindset and results driven
  • Comfortable with ambiguity and not always having 100% of the answers but enough to drive fantastic execution
  • Relationship Builder – can build a rapport quickly and maintain it and comfortable independently managing stakeholders at all levels
  • Inspires confidence – trusted to get on with the job and thrives with challenges
  • Fully conversant in all data sets and awesome at finding the insights – A true expert in category and shopper
  • Adaptable – able to embrace and lead change quickly and adapt to changing needs of shoppers, customers and Arla
  • Shopper and Category Obsessed – genuine passion for understanding the shopper and using this understanding to drive a competitive advantage
  • Ability to work at pace without being distracted by perfectionism or competing priorities

Experience Required

  • Fully conversant with Kantar/Nielsen/IRI/retailer data systems
  • Well established FMCG experience in category/commercial/strategy roles
  • Extensive experience of strategy development and deployment with demonstrable results
  • Experience of, or strong desire to develop, people leadership

What do we offer?

  • Competitive salary (salary discussed at application stage)
  • 26 days holiday & Bank holidays
  • Hybrid & Flexible working
  • Pension contribution matched up to 6%
  • 4 x annual salary life assurance
  • Company Car
  • Free to use onsite Gym
  • Access to discounted products in our Staff Shop
  • People agenda commitment to training and development (internal & external)
  • Flexible Benefits- buy up to 5 days annual leave, reward gateway scheme- discounts with various retailers via my benefit platform.
  • Most importantly - Cheese hamper at Christmas

At Arla Foods, our "Lead, Sense, Create" values thrive on diversity and inclusion. We are a famer owned co-operative and are all about being open minded, curious and learning from each other. We know that diverse perspectives fuel innovation, which is why we actively seek individuals from all backgrounds to join our team to help us lead the dairy industry into a more inclusive and sustainable future.

We're committed to providing equal opportunities to all qualified candidates, irrespective of unique characteristics. Our ambition is to create a working environment where everyone is valued and feel that they belong. Join us at Arla Foods, where your diverse perspectives will be valued and can make a meaningful impact.

Would you like to apply?

For more information please reach out to

Please note we are not partnered with any recruitment agencies for this role. We kindly ask that recruitment agencies do not submit CVs on behalf of candidates for this role, as these CVs will not be considered under the agency ownership and if Arla does progress with any such candidate, this will not amount to acceptance of the agency's terms. We encourage interested individuals to apply directly through our official channels.


We have a purpose for Good At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE RECRUITMENT FRAUD
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