Data Analyst Marketing London 2024

1 month ago

London, Greater London, United Kingdom Bark Full time

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 220 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.

This is an exciting time to join our scaling business, we recently ranked 64th in the Sunday Times 100 fastest growing private tech companies in 2023.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.

About the role

We are looking for an enthusiastic and forward-thinking Marketing Data Analyst to join the Data and Insight Team at Bark. The team plays a pivotal role within Bark providing recommendations, insight and strategy to internal stakeholders across the business.

In particular, we're looking for somebody who has experience in leveraging insights and analytics and ideally you have experience working in a marketplace business.

Your focus will primarily be within the Marketing function with the objective of understanding performance and utilising our data to enable smarter business decisions as we work to make Bark the destination site for professional services globally. You will be curious by nature and want to dig deep to understand the behaviours of our users on both sides of the Bark marketplace.

You will be aligned with the Marketing team and as such, will need to develop a broader understanding of all facets of the business. This can include but is not limited to, showcasing results of different experiments, providing recommendations on how these can support cross-functional departments, and collaborating on areas for improvement.

Responsibilities:

  • Provide insight and recommendations backed by analysis to the Marketing team
  • Collaborate with the wider Marketing team to identify key priorities and support strategic decision making
  • Assist in the design, implementation and reporting on analysis enabling Marketing initiatives, experiments and strategy
  • Investigate performance in marketing channels / platforms, finding the root cause of performance issues and providing recommendations on how to resolve and drive sales effectiveness
  • Be the go to person for marketing reporting and dashboards
Required skills and experience
  • Advanced Google Standard SQL and MySQL or similar relational database language
  • Familiarity with Google BigQuery or other data warehouse solution
  • Experience with Tableau; creating & managing data sources and converting complex insights into a digestible format
  • Advanced Microsoft Excel/Google Sheets experience
  • Proven track record working with Marketing teams
  • Experience with CRM experimentation and reporting.
  • Wider knowledge of marketing metrics and data sources relating to paid and organic search, display, video and/or social and affiliates
  • Strong strategic capability, able to understand market landscape, use data to identify growth opportunities, identify and formulate plans to achieve a set of defined goals
Desirable skills and experience
  • Fluency in Python and its application in data analysis
  • Working knowledge of Google Analytics or other web based analytical tools (e.g. Heap Analytics)
  • Experience using BitBucket and working collaboratively on a centralised code repository
  • Experience of working in a fast-paced environment to deliver high quality analysis
  • Experience with different measurement & attribution methods (e.g. UTM tracking, multi-touch attribution)
Perks and benefits
  • Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
  • Flexible working policy with a central office in London
  • Private health insurance run by Aviva including dental cover
  • Personal annual L&D Budgets with £1,000 to spend on your development
  • Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
  • Fully stocked kitchen and monthly lunches
  • Financial advisor
  • Cycle to work scheme
  • Regular wellness weeks with industry leading talks through to massages in the office
  • Being at the forefront of an industry with new and exciting problems to solve
Diversity statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.

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