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Social Media Officer – FTC

3 months ago

Cambridge, Cambridgeshire, United Kingdom Alzheimer's Research UK Full time

The Social Media Officer sits within Alzheimer's Research UK's Digital department. The primary purpose of the job is to engage and motivate supporters, raise awareness of dementia and dementia research, and promote Alzheimer's Research UK's campaigns, fundraising efforts, health information, and research initiatives.

This is an important role, helping to drive Alzheimer's Research UK's online presence, engagement, and impact, while staying at the forefront of digital trends and technologies. The role is an exciting and fast-moving one, ideally suited to someone skilled in content creation, strategy, relationship building, analytics and innovation, to effectively communicate the charity's mission and engage supporters.

You will need great organisational and communication skills, as you will be working with teams across the charity.

We are especially interested to hear from you if you have a keen interest and hunger to learn and embrace the latest Digital technologies and trends, such as artificial intelligence, and how its adoption can be used to improve ways of working and drive greater efficiencies.



Main duties and responsibilities of the role:

Social Media Content Strategy and Management

· Support on the development and execution of a comprehensive social media content strategy, aligned with Alzheimer's Research UK's mission and goals.

Content planning and Scheduling

· Manage the Social Media Content Calendar within our Management Platform 'Sprout Social' and ensure we are maximising opportunities across our social channels: Meta, Twitter/X, Threads, LinkedIn, TikTok and YouTube.

· Identify optimal posting times and frequency to maximize audience engagement and reach.

· Work with the in-house video and design teams to produce eye –catching and compelling new assets which engage audiences with our brand message, raise awareness of dementia and dementia research and increase our reach and followers.

· Work with our Social Media Video Lead to plan and deliver impactful video content across channels. Identifying opportunities to optimise long and short form video for the channels.

· Identify and encourage the use of sharable third-party and User generated content which aligns with Alzheimer's Research UK's brand messaging to support creative campaigns and initiatives.

Audience engagement and Relationship Building

· Monitor interactions across Alzheimer's Research UK's social media channels, proactively engaging with supporters to ensure they receive a positive experience.

· Act as a brand ambassador, maintaining high level of attention to detail to the brand voice in all social interactions.

· Be a confident and proficient communicator, able to adopt an appropriate tone of voice for each of our different audience types (including the communication of complex or sensitive issues. Able to communicate sensitively on several issues in a timely manner.

Reporting and Trend Analysis

· Produce insight driven and eye-catching regular reports on content for teams across the charity, to communicate key successes and areas for development, using your expertise and knowledge about the platforms.

· Proactively research, learn and suggest ways to improve our ways of working and efficiency by utilising emerging digital trends, such as artificial intelligence.

Internal Engagement and Collaboration

· Support teams across the charity with their social content, identifying opportunities to share our research, health information, fundraising and other campaign activities; as well as advising on best practice.

· Work with the Social Media Manager to enhance the Employee Advocacy Approach, fostering engagement and participation among staff in sharing social content.

Learning and Development

· Stay informed about the latest advancement in digital marketing, social media, tools and technology. Actively seek opportunities to enhance skills and knowledge through the charities learning and development programme as well as external learning opportunities.

Compliance and Brand Standards

· Ensure all activities comply with ARUK brand and data guidelines and meet the high professional standards of ARUK and represents the values of the organisation to the fullest



What we are looking for:

· Experience of managing social media channels for a medium-large size organisation.

· Experiencing of using a Social Media Management tool such as Sprout Social, Hootsuite, Falcon.

· Experience of reviewing and disseminating social media metrics and reports.

· Confident in leading discussions and driving creativity and new ideas in social content planning.

· Excellent organisational skills, with ability to juggle a number of projects simultaneously

· Excellent written communication and presentation skills

· An understanding and passion for emerging technologies, techniques and trends.

· Experience in project and campaign planning for social channels.

· An approachable, enthusiastic, collaborative and can- do manner

· Someone who embraces digital life

· Excellent relationship building skills

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £30,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th August 2024, with interviews likely to be held on the 15th and 16th August 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised as part of the selection process. Should you need any adjustments at either the application or interview stage, then please do contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer's Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer's Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises 'World Class' levels of workplace engagement and were also listed in the prestigious Best Companies lists:


• 48th in the 100 Best Large Companies to Work For in the UK.


• 19th in the 100 Best Companies to Work For in the East of England.


• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.

ARUK really does look after its people, where you will be able to add value and make a difference.

To view further details about working for us and the benefits we offer, please visit Alzheimer's Research UK