Senior Digital Activation Executive

3 weeks ago

London, Greater London, United Kingdom THG Full time
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

Summary:

The Senior Digital Activation Executive in THG Beauty sits within the Commercial Marketing Retail Media team. Within the Digital Activation function, we collaborate with brand marketing leads, buying, e-commerce, core performance channels & design on a daily basis to execute a range of brand-funded performance marketing campaigns. The role gives an incredible insight into performance marketing, retail & e-commerce and exposure to external brand marketing planning. We are external-facing THG ambassadors and media experts.

Key Responsibilities

Co-developing and executing paid media and retail media campaigns to drive brand growth whilst exploring new growth opportunities across beauty, skincare, and haircare brands Mid and post-campaign reporting to demonstrate key metrics in the uplifts generated and showcase investments' ROI Creation of multi-platform media plans working closely with the commercial marketing team and media agencies to deliver 360 media campaigns Setup and monitor multi-platform paid media campaigns and budgets; partner with finance team to track against monthly budgets Operate brand-facing, assist building authentic relationships with THG Beauty's key partners to co-develop data-driven performance marketing activity to drive brand growth Support in securing incremental media investment with new and existing brand partners, through effective pitching and reporting Continuous optimisation of campaigns to agreed ROI targets Working with our in-house marketing and relevant channels to deliver campaigns and assets in time Work effectively with wider marketing, commercial, buying & e-commerce teams to ensure media is delivered impactfully Continuous learning and development across key media platforms to remain specialist and deliver innovative media strategy for brand partners Principle Accountabilities:

KPI's

Responsible for executing paid and retail media campaigns Driving income and profitability across multiple campaigns simultaneously for beauty partners End to end management and reporting of campaigns Curation of new digital activation opportunities for investing brand partners Key behaviours

Relentless - Organised, driven, proactive and self-motivated Electric - Proven ability to meet targets, data-driven Bold - Pro-active with positive can-do attitude Effective - Initiative - able to think outside of the box Collaboration - Collaborate across functions and within a team, build relationships Essential Requirements:

Digital marketing skills 1-2 years experienced paid media / digital marketing professional Facebook Business Manager / TikTok Ads Manager competent A passion for paid media marketing Digitally literate Proven end-to-end sales skills - prospecting, pipeline management, closing, negotiation Analytical skills Excel, numeracy & reporting competent Analytical and performance mindset Proven ability to meet targets Strategic skills Self-starter and self-motivated Beauty / retail enthusiast Critical thinker & problem-solving skills Excellent communicator - provide clear and detailed insights Effective communication and presenting skills, both face-to-face and written. Eye for detail and delivering creative media solutions Detail and process oriented Ability to work under pressure in a super-fast paced environment Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

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