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Asset Management Division, Social Strategist, Associate, London
3 months ago
WHAT WE DO
Goldman Sachs Asset Management provides innovative investment solutions to help our clients meet their financial goals. We work with client coverage and product teams around the globe to help our institutional and retail clients across various industries navigate changing markets and make smart investments. We value self-starters with an entrepreneurial spirit, but provide the support and resources to ensure your success.
The marketing department within Goldman Sachs Asset Management is growing rapidly, with incredible opportunity to build and grow your experience and skills. The Social Strategist will oversee creative strategies and execution for Goldman Sachs Asset Management social media channels in EMEA, including managing existing channels, exploring new ones, and the production of social media videos, graphic design, animations and copy creation. This role will assist graphic designers and copywriters focused on developing a regular cadence of engaging content. They will liaise with senior stakeholders cross-divisionally, managing communication flows among internal creative teams and social platform partners.
The Social Strategist knows their craft and will cascade best practices throughout the division. They should be able to add value to the processes and building blocks of an excellent content team, with a growth mindset that will continually iterate and improve what exists.
Role
Responsibilities:
Social Media Strategy
Work cross-functionally with internal teams to develop content aligned with the EMEA business areas of focusUnderstand channel environments and experiment to see how we can better meet client needsDecide what and when to create on social channels, primarily LinkedIn and YouTubeConcept and maintain a matrixed content calendar across many different product and themesHelp establish processes and best practices, implementing them throughout the division
Content Creation
Manage the content creation process, which includes the development and production of Manage the content creation process, which includes the development and production of graphics, animations, video and copy.Assist designers, copywriters and agencies in creating social content, helping suggest images and videos, crafting copy, and utilizing relevant hashtags and handles to pair with the respective posts and platformsSupport day-to-day social media efforts, including requests from key internal stakeholdersFact-check, proofread and get approvals for real-time social media requestsHelp create, edit and manage content for executivesHelp develop practices and procedures for managing workflow efficiently and building alignment across multiple teams and stakeholders
Listening & Reporting
Utilize social listening tools to generate insightsTranslate social media data into actionable reports that lead to optimizationAbility to confidently interact with senior leadership and provide timely feedback/adviceWork with Compliance to ensure adherence to social policiesUnderstanding of the competitor landscape and what is trending in the financial industry
Required Skills and Experience:
4+ years of experience managing social media for brands or publishers Portfolio of high quality social creative that generated high-performing resultsVery savvy user of essential social media platforms, with a heavy emphasis on LinkedIn and YouTubeProficient in social media publishing and analysis toolsStrong editorial judgment, writing skills, and attention to detailCreative mindset, passionate in the latest digital trends and how to apply them to the division's thinking in accessible, clever waysWorking understanding of graphic design and video production is a plusProactive, team player with strong interpersonal skillsExcellent project management and organizational skillsAbility to manage multiple priorities and thrive in a dynamic fast-paced environmentKnowledge of the asset management space or a strong interest is a plus
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at
We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:
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Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity
