Senior Planner

2 days ago

London Area, United Kingdom Trinity Resource Solutions Full time

We are looking for a Senior Planner who has incredible experience in CRM and Data-Driven Marketing to join a fantastic Global Brand Activation Agency and work with in their Data & Insights team.


We are looking for someone with a passion for CRM and Data and thrive working on CRM Programmes and Campaigns, this will be a role for you


You will consultant clients on consumer data initiatives and provide best advice to help with their marketing challenges.


This role will require frequent travel to Cirencester (Once a week).


Responsibilities


  • Develop data strategies.
  • Present proposals and analysis projects to senior clients.
  • Ensure all outputs such as marketing strategy, analysis or technology solution satisfy the business requirements.
  • Write comprehensive briefs.
  • Support the client services team.
  • Able to identify potential issues.
  • Provide accurate work assessments.


Knowledge


  • Great CRM/Data Strategy/Planning Experience
  • Hands on experience of planning and analysing multi-channel marketing activity with a strong focus on email.
  • Working with senior high profile clients.
  • Recent experience of leading large scale campaigns/technology/data management/BI projects within a data marketing sector.
  • Able to read an audience, balancing delivery between the macro and micro picture.
  • Able to present in an articulate and engaging way.
  • Sound analytical understanding and ability to translate analysis into insights, into action.
  • Have a general understanding of relational databases and single customer view creation.
  • Understand how digital, social and offline data can be integrated into CRM programmes.

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