Social Media Editor

4 days ago

Greater London, United Kingdom The London Standard Full time

Who We Are


The Standard is a media owner that provides Culture & News for Londoners everywhere.

Through our story-first digital centric publishing we deliver content across Digital, Audio, Video, Social platforms and are launching a new weekly print product.

We are based in Finsbury Square, London.


About you


We are looking for an enthusiastic individual with good knowledge and experience of news and social media. An understanding of SEO is also beneficial. The right candidate will thrive in a busy and exciting digital first newsroom. Working closely with journalists across key channels (including News, Sport, Comment and Business), you will ensure we are identifying trending on-brand stories for loyal and new readers and deliver them so they reach maximum traffic potential across multiple platforms. A keen interest and understanding of current affairs - from politics and crime to celebrity news is a must.


Skills and experience


  • Experience working in a newsroom environment
  • Experience posting on social media platforms such as X, Facebook and Instagram
  • An understanding of TikTok and how-to create social videos
  • Should be confident to work independently
  • Ability to write engaging headlines and sells
  • Ability to identify trends that would make for good potential stories
  • Understand the Standard brand, tone and audience
  • Thinking creatively and pitching ideas on how to make the most of each story on each platform
  • A solid understanding of media law
  • Video and photo editing experience is a plus


The Audience team


You will work with a team of social and SEO editors responsible for optimising and posting our content. You will report into the Director of Audience and Video. You will work with editors and journalists across the newsroom to identify trending stories, increase traffic and build a loyal audience via search and our social media platforms.


The role


The Social Editor is responsible for packaging and posting our content in an engaging manner, understanding the different needs of our users on different platforms. You will also help to identify on-brand trending stories and topics, offer ideas, and work with journalists across the newsroom to optimise content for search and social media to ensure it meets maximum traffic potential. We are looking for individuals with a passion for current affairs and a creative energy that will make our content stand out from other publishers on search and social media platforms.


Key responsibilities and accountabilities


  • Package and post Standard content across all our social channels and platforms (Facebook, X, Insta, Bluesky, Thread, TikTok, Reddit)
  • Optimise content to ensure maximum audience reach and engagement
  • Identify trending topics to feedback to commissioning editors
  • Work as part of the editorial team to ensure all staff are following social and SEO best practices
  • Maximising reach and engagement for content across our key verticals / channels
  • Monitor performance analytics from our social platforms and report on what's working, what's not, why, and how this should influence strategy.
  • Keep abreast of developments in the field and advise on potential gains and pitfalls


Expected behaviours


  • Continuous Improvement – Works in a smart, flexible and focused way, is open to change and suggests ideas for improvements to the way things are done.
  • Collaboration – Builds and maintains positive and supportive working relationships with colleagues. Helps to create an inclusive and professional work environment.
  • Building Capability – Keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.
  • Quality Service – Delivers high quality and efficient service and takes account of the diverse customer needs and requirements when looking at ways to improve service quality.
  • Responsive Delivery - Works to agreed business goals and objectives and deals with challenges in a constructive and responsive way. Takes personal responsibility for quality of outputs.


The Standard Values


Trust

Fair. Honest. Accurate. From our reporting to how we conduct our relationships, trust is in our DNA.


Diversity

We are London – the most diverse city in the world. Our commitment is to represent our city with a team and through content that reflects our readers.


Innovation

Ideas are our currency. In a city that is always evolving we embrace and drive change across all our platforms, within our team and as a business.


Collaboration

We’re in this together – as colleagues, stakeholders, and citizens of our great capital. Teamwork is key to our success – inside and outside of the building.


Resilience

Through many of history’s landmark moments The Standard has responded and delivered. We’re proud to be a news brand with a powerful legacy – and a focus on the future


Diversity Statement: our commitment to diversity and inclusion


At The Standard our ambition is to represent our city with a team and through content that reflects our audience. We want to attract those voices previously underrepresented in media, offering a rewarding career and opportunities for all. Teamwork is key to our success. We want all our people to feel like they belong and that their voices matter. If you need any assistance or adjustments during the process, please contact us.

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