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Marketing & Business Development Manager
2 months ago
Salary: circa £30,000 p/a, 25 days annual leave plus Bank Holidays, annual discretionary bonus.
Location: must be able to travel to Essex, ideally by car 1-2 times a week to work from Director’s home
office.About Us
We’re all about supporting, empowering and connecting office managers. The OMG is a globally-accessible business, with various streams that focus on the training and development, community and network, and recognising and celebrating these incredibly busy professionals. We offer this through:
The Office Management Group – consultancy-based work with clients in various sectors, at a global level namely health and safety work, project management, 1:1 bespoke training, recruitment and on-hand support.
The Office Management Portal – our ever-growing platform of office managers, full of resources and information to support them in their role.
The Office Management Course – the only one recognised around the world that covers the actual role office managers do every day, accredited by the IAM and CPD.
The Office Management Show – our twice-yearly exhibition and conference which allows our followers to learn and connect with those who support the running of their offices and with each other.
The Office Management Awards – the annual celebration of all office managers around the world, with a rather glamorous ceremony circa 200 attendees each year.
The Office Management Events – our regular networking events of varying sizes that help us to continue our mission to connect these incredible professionals with one another.
We also have a podcast newly launched in 2023, The Office Manager Diaries and have plans to continue evolving this.
The Role
For a number of years now, we have relied on external marketing consultants to support the strategy and growth of the business as well as Virtual Assistants to create content and implement the strategy. This has never really worked consistently for us and it is time to have someone in-house, full time taking on this role to ensure that our content is consistent, regular and performs to meet the potential growth of the business.
This is a brand new role that can be shaped by the successful candidate to ensure effective support to our various business streams from a marketing an business growth / development angle, leaning on the various tools and systems, plus training materials we have to ensure delivery.
You will work closely with the CEO and the Executive Assistant & Business Manager ensuring that communication is prioritised and you are always aware of what is coming up and what the focus needs to be over the months ahead.
You’ll be responsible for shaping and executing our marketing strategy to enhance brand awareness, generate leads, and support the overall growth of The Office Management Group. Your role will include the creating, delivering, and managing of engaging content across our digital platforms and in physical form through marketing brochures and other printed materials. Additionally, you will have direct responsibility for growing the business using leads generated from the various existing and new streams to do so.
About You
What we’re looking for: The successful candidate will have plenty of common sense, a true “can do” attitude and be able to take full ownership of tasks, projects and the role at hand. They will be responsible, have excellent communication skills and be exceptionally organised. Ideally, you will have a minimum of 2-3 years marketing experience, having worked with typical platforms such as Canva, social media scheduling tools such as Buffer or otherwise, be familiar with both Office365 and Google and be confident with Instagram, Pinterest and LinkedIn.
It would be advantageous if you have experience in creating and / or running ads in any of these platforms and / or SEO experience or knowledge as well as content creation skills and experience. Additionally, someone who is comfortable with making calls, networking and connecting with existing and potential clients and leads to support the business development side of the role.
Key Responsibilities:
Implementing marketing campaignsGraphic and content creationSocial media managementCreating marketing emails and digital newslettersWorking closely on proactive Business DevelopmentWriting website articles / blogs and publishing theseUpdating website content using WordPressSourcing suitable merchandiseManaging and updating brochures and presentationsEnsure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the OMGCommunity management by actively listening and reacting appropriately across different platforms to sustain and engage the audience e.g. within the OMPRespond reactively & positively to all customer enquiries or feedbackInitiate and implement collaborations & competitions that raise awareness and generate a positive buzz for the OMG including close collaboration with the EA & Business ManagerRequired Experience & Skills:
2-3 years marketing experienceKnowledge of social media platforms schedulers and advertising platformsUnderstanding of the Microsoft SuiteUnderstanding of the Google SuiteExcellent attention to detailWillingness to learn new skillsStrong organisational skillsProven ability to manage multiple projects and meet deadlinesConfidence to work independently in a remote environmentCreative flair and practical applicationClient-focussed and relationship management
Desired Attributes:
Canva experienceSEO experienceAnalytics understanding and application (e.g. Google)Understanding of the office management / administration functionsTraining will be given to the successful candidate on both our systems and additional marketing tools through the CEO’s Membership to an incredible academy of on-demand support.
