Influencer Marketing Executive
1 week ago
About Us:
The Global Games Show is a premier platform celebrating gaming culture, innovation, and entertainment. We bring together industry leaders, developers, players, and fans from across the globe to showcase cutting-edge games, esports, and technologies.
We’re seeking a dynamic Influencer Marketing Executive to drive our outreach and engagement efforts, leveraging the power of influencers to amplify the excitement of the Global Games Show.
Key Responsibilities:
- Influencer Outreach: Identify, engage, and build relationships with gaming influencers, streamers, and content creators across platforms such as YouTube, Twitch, TikTok, and Instagram.
- Campaign Management: Develop and execute innovative influencer campaigns to promote the Global Games Show, ensuring alignment with brand objectives and target audience interests.
- Content Collaboration: Coordinate with influencers to create engaging content, including live streams, giveaways, behind-the-scenes features, and event promotions.
- Performance Tracking: Monitor and analyze campaign performance metrics (reach, engagement, conversions) to assess ROI and optimize strategies.
- Event Integration: Partner with influencers to drive participation in live events, panels, or special activities during the Global Games Show.
- Budget Management: Manage influencer campaign budgets, negotiating fair and effective collaborations.
- Trend Analysis: Stay updated on gaming and influencer marketing trends to inform strategy and remain competitive in the industry.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience:
- 2+ years of experience in influencer marketing, ideally within the gaming or entertainment industry.
- Proven track record of executing successful influencer campaigns.
- Skills:
- Strong understanding of gaming culture and trends.
- Excellent communication and negotiation skills.
- Proficiency in social media platforms and influencer marketing tools.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Creativity to craft compelling content ideas and partnership approaches.
- Preferred:
- Existing network of gaming influencers or creators.
- Familiarity with event marketing.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with global gaming leaders and creators.
- Collaborative, innovative, and exciting work environment.
- Access to industry events and exclusive gaming showcases.
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