Social Media Marketing Specialist
1 week ago
Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.
We are seeking a social media marketing specialist with at least 2 years of experience in a similar role identifying audiences, collaborating with a marketing team and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.
Job Description
The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties. This includes:
• Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community
•Craft compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement
• Optimizing company pages within each platform to increase the visibility of the company's social content.
• Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments for clarification and providing them with a value-added experience.
• Creating and managing editorial calendars and syndication schedules
• Continuously improving our social media presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices. Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.
• Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.
Requirements:
- Experience: 2+ years of experience in social media management or a related field.
- Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
- Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
- Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social,metricool) to streamline content management.
- Strong communication skills with an eye for detail and creativity.
- Plus: Experience in [specific industry, e.g., tech, finance, e-commerce] or a background in content creation for a digital-first brand is a bonus.
What we offer
- 100% remote work
- Paid annual & sick leave
- Compensation of new equipment and software
- Sponsorship of training
- A great international team and friendly environment
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