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Marketing Data Analyst

3 months ago

Manchester Area, United Kingdom Airtime Full time

At Airtime we are all about innovation, because this is how we stay on top. Every one of us has a hunger to succeed and will stop for nothing less than excellence. Crucially, our ethos is underpinned by a culture of teamwork and our shared humility because all that we achieve, we achieve together.

Empowering

We keep the experience fresh with an innovative, original approach, marked by continuous introduction of unique features and benefits. We are about fresh, adaptable and impactful change that sets new standards and differentiates from competitors.

Magnetic

Genuinely engaging and deeply trustworthy. We connect easily, making every experience with us naturally appealing and memorable. Even the way we transform data into engaging, personalised insights is fun and visually appealing.

Uplifting

Bright and optimistic, we offer a positive escape from the mundane. We bring joy to everyday life, transforming routine into moments of happiness and satisfaction. Feel good with every interaction.



The Opportunity

Airtime Rewards is seeking a highly analytical and detail-oriented Marketing Data Analyst to join our team. you will play a crucial role in supporting the marketing team to effectively reach our members of Airtime through a mix of email, SMS, and push notifications, using Exponea, our CRM platform. You will be responsible for analysing marketing campaigns, providing actionable insights, and optimising strategies to improve member engagement and retention.

The ideal candidate will have a passion for data-driven marketing, a keen eye for detail, and a deep understanding of digital marketing channels. In this role, you will work closely with the marketing team to ensure campaigns are optimised and aligned with overall marketing goals. You will play a key part in crafting data-backed strategies that resonate with our target audience, enhancing member experience and maximising engagement.

Reporting to the Lead Analyst within the Data Team, the main responsibilities are:

  • Analyse marketing campaign performance across email, SMS, and push notification channels using Exponea and other analytics tools to identify trends and areas for improvement.
  • Develop and produce high-quality, data-driven reports and dashboards that provide insights into member behaviour, campaign effectiveness, and overall marketing performance.
  • Use data storytelling to communicate findings to key stakeholders both internally and externally on the value and impact of our marketing
  • Develop a deep understanding of our app and technology to effectively understand new ways of segmenting and targeting our members with the most relevant comms
  • Be proactive, understand member behaviour and be curious around how different campaigns are performing - and formulate ways to optimise consistently
  • Conduct in-depth research on industry trends, market dynamics, and competitor activities to support the development of targeted marketing campaigns.
  • Collaborate with the marketing team to design and implement A/B tests, multivariate tests, and other experiments to optimise campaigns and drive member engagement.



Requirements

  • 2+ years of experience in a data analysis role, preferably in a marketing environment
  • Strong analytical and problem-solving skills with the ability to understand large, complex data sets
  • Excellent communication and presentation skills with the ability to convey technical information to non-technical stakeholders
  • Proficiency in SQL (we use GCP so previous experience would be beneficial) and Excel, and experience working with data visualisation tools (we use Metabase)
  • Strong attention to detail with the ability to prioritise and manage multiple tasks simultaneously.
  • Proficiency with marketing automation platforms such as Exponea and familiarity with CRM systems in general
  • Experience in analysing digital marketing channels, including email, SMS, and push notifications.
  • Strong written and verbal communication skills to present data insights in a clear and compelling manner.
  • Able to commute to our Manchester office twice per week




Employee Benefits

  • Share options.
  • 23 days annual leave, plus one for each year served (capped at 26).
  • Birthday leave.
  • Learning & development budget / time allocation
  • Flexible start & finish hours 06:30 - 10:30am
  • Life assurance at 5x salary
  • Health cash plan
  • Virtual GP appointments for you and your family
  • 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources
  • Private Medical Insurance
  • Hybrid working between home and office
  • City centre location with brand new fit out (when in the office)
  • Buy a holiday scheme
  • Charity day
  • Charity contribution
  • Professional accreditation funding
  • Enhanced Maternity, Paternity & Adoption leave pay