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Digital Marketing Executive

2 months ago

Colchester, United Kingdom Spicerhaart Full time

Main Purpose of the role:

We are looking for a passionate and energetic Digital Marketing Executive to join our busy Marketing team at Colwyn House (with some WFH).


Reporting to the Digital Marketing Manager, you will be instrumental in implementing the digital marketing plans to support the Financial Services Division.


This a new, exciting and varied role that would suit a marketer keen to take their career steps within a national organization, building on their existing experience to develop their digital marketing skills.


A typical day would be operating in a busy, demanding environment, juggling multiple brands' workloads, priorities and stakeholders. You'll be implementing activity across a range of digital channels that contributes to our commercial objectives, as well as being useful, valuable and engaging.


Activities/Main Duties:

Operational

· Content Create and optimise written and visual content to support the FS business, including websites, email & other digital channels, inc. video and social posts.

· SEO - working with subject matter experts to ensure optimisation to drive organic rankings.

· Assist with the development and implementation of a comprehensive content calendar.

· Social media manage and implement the social media plans including developing and managing innovative social media activity, integrated with the content plans.

· Monitor and reply to social messages as appropriate.

· Overseeing the set-up, testing, implementation and reporting of activity predominantly across Facebook, Instagram, LinkedIn and YouTube for key areas of the business

· Design and build effective relationships with our in-house design studio to drive the creation of assets across relevant content, inc. photography, graphics and video. Liaise with third party content, design & media agencies.

· Branding - become one of the brand guardians for the FS business. Help monitor and maintain the online branding, style and tone of voice of our content across all channels.

· Stakeholder management - Establish and build effective working relationships with key stakeholders within the FS (and wider) business.

· Training Input into the training teams’ courses re digital marketing excellence, inc. content and social media excellence.

· Review management - Assist with the reputation management plan to drive quality & quantity of reviews and responses.



Role Specific Competencies

Operational

· Digital marketing experience across a range of channels including creative design, content creation and social media skills.

· Excellent interpersonal and stakeholder management skills.

· Project and organisational skills.

· Ability to work to tight deadlines with attention to detail.

· Problem solving excellence.

· Use of digital marketing software packages.

· Use of CMS and email platforms.

· Proficient in IT and Office packages.

Experience

· 1-2 years digital marking experience.


Qualifications

· Ideally educated to degree level or equivalent

· Marketing qualification, e.g. CIM or equivalent is desirable