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Marketing and Communications Manager

4 weeks ago

Sheffield, Sheffield, United Kingdom Polly Symondson Recruitment Ltd Full time

Job: Marketing and Communications Manager

Charity: Sheffield Hospitals Charity

Location: Leah's Yard, Sheffield, S1 4HP/ hybrid

Salary: £38,000 - £42,000

Purpose of the role

As Marketing and Communications Manager, you will play a key role in developing and implementing our brand and communications plans and maximising our digital assets to enable us to increase awareness, engagement and support.

You'll be an established marketing professional, with practical experience in helping shape and implement multi-channel marketing and communications plans. You will have the ability to source and interpret data to understand our audiences, measure the success of campaigns and optimise activities to achieve our objectives. Better storytelling and effectively communicating our impact is essential to achieving our goals and having the ability to proactively dig out and generate engaging content and case studies is key.

Responsibilities include:

  • Help shape and deliver the brand and communications business plan that supports our ambition and core objectives
  • Ensure consistent branding, messaging, and tone of voice across our campaigns, materials and channels
  • Develop and own processes to effectively manage projects
  • Be proactive and innovative, asking the question 'what if?'
  • Create, plan and execute our marketing and communications campaigns utilising best channels
  • Manage digital marketing activities, ensuring effective use of SEO, organic and paid social media, Google Ad Grants
  • Monitor digital and social trends to keep the charity at the forefront of online engagement
  • Create and deliver high-quality and tailored communications to engage, inspire and motivate our audiences
  • Work alongside the wide charity team to ensure our brand and messaging is consistent and impactful
  • Develop and deliver compelling case studies and storytelling that clearly communicates our impact to relevant audiences
  • Maximise PR opportunities to amplify our impact
  • Manage, motivate and develop the marketing and communications officers whilst providing hands on support
  • Effectively manage the performance and output of the marketing and communications team, ensuring that our KPIs and objectives are delivered

Person specification to include:

  • Proven track record in marketing and communications
  • Experience of developing and implementing digital strategies to achieve organisational objectives
  • Significant experience of planning, creating and implementing multi-channel marketing and communication plans
  • Demonstrable experience of managing and motivating a team whilst managing own workload and outputs
  • Experience of uncovering and gathering information from across an organisation and writing engaging and inspirational content and copy
  • Experience of working with agencies, media and external stakeholders

For a copy of the job pack please apply via this site.