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Casino Content Strategist
4 weeks ago
Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.
The Group has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, and is a two-time winner of the prestigious EGR Affiliate of the Year award.
Europe remains a key market of focus for the Group as it continues its period of exciting growth this year. The Group has offices in Dublin, its EU headquarters, and Malta.
Responsibilities
Content Strategy and Management
- Develop and execute comprehensive content strategies tailored for the Bingo, Slots, and Casino audience, showcasing expertise beyond SEO tactics.
- Align content strategies with both short-term and long-term business objectives, focusing on authenticity and user engagement.
- Prioritize and manage the content calendar, keyword mapping, and objectives to align with business goals and KPIs.
- Create a strategy for distributing content across various platforms, including social media, email, and video, ensuring alignment with strategic goals.
- Leverage AI tools to enhance content creation and management processes, improving efficiency and quality.
- Conduct detailed competitor analysis to identify content gaps and refine strategies.
- Monitor A/B test results and propose UX improvements based on performance data and user behavior insights.
Team Leadership and Development
- Lead and manage a team of editors, copywriters, and freelancers, fostering creativity and collaboration.
- Oversee task allocation, resource planning, and provide editorial guidance to team members.
- Encourage personal and professional growth within the team, ensuring high standards of content quality.
Freelancer and Agency Management
- Source, manage, and retain freelancers to create original, high-quality content for multiple platforms.
- Manage freelancer budgets and ensure the timely delivery of commissioned content.
Cross-Functional Collaboration
- Work with stakeholders, including product managers and internal teams, to ensure tone of voice and brand standards are maintained.
- Collaborate across departments, including SEO, UX, Brand, and AdOps teams, to align strategies and content goals.
SEO and Content Optimization
- Analyze and implement on-page optimizations to enhance organic visibility and improve keyword rankings.
- Develop content clustering and topic authority strategies to maximize relevance and user engagement.
- Integrate branding and persuasion techniques into SEO-optimized content to drive conversions.
- Monitor and report on content performance, keyword rankings, and audience engagement metrics.
Qualifications & Experience
- Proven experience in SEO and content management, particularly in Bingo, Slots, and Casino or related industries.
- Strong analytical skills with experience in conducting competitor analysis and data-driven decision-making.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Surfer SEO.
- Strong understanding of ranking factors, search engine algorithms, and performance marketing strategies.
- Excellent organizational, analytical, and communication skills.
Desirable Skills
- Familiarity with large-scale SEO content projects and multi-channel distribution strategies.
- Knowledge of UX principles and how content impacts the user journey.
- Experience managing small teams or leading collaborative projects.
- Comfort with leveraging AI tools like ChatGPT, Gemini, or Co-Pilot to optimize workflows and content creation.
Perks & Benefits
- Comprehensive private Healthcare Insurance.
- Flexible work environment and home office available.
- Home office allowance.
- Gym & Leisure Allowance.
- All the hardware and software you need to be successful.
- Regular company events and social outings, activities, Spot Awards and a Monthly Social Club.
- Access to courses for Personal and Career Development.
- Company Paid Volunteer Day.
