Senior Writer

About you:

• You've been in B2B marketing for at least five years and writing professionally for at least ten years.
• You love writing – explaining, informing, storytelling, provoking, inspiring.
• You want to move people with words.
• You are allergic to convention, assumptions and habits of thought.
• You have a smart strategic mind, cutting straight to the heart of business problems.
• You can think conceptually and find elegant, imaginative solutions to those problems.
• You write an excellent standard of English.
• You are pedantic about spelling, punctuation and grammar.
• You can work with complex or messy briefs and turn them into fluent, effective copy.
• Your work rarely needs rewriting.
• You take responsibility for meeting deadlines and delivering work of the highest standard.
• You understand brand and can work in different tones of voice.
• You are an articulate and compelling advocate for your work, within a team and in presentations.
• You can use technology without fuss, including tools for remote working and collaboration.

What you’ll be doing:

You'll be part of a team of 10 writers within our 32-strong creative department. This is a team with exacting standards and high ambition, where every job is seen as an opportunity to excel. You'll be working with strategists, creative teams and designers to create campaigns that captivate audiences and drive engagement and response.

Day-to-day responsibilities will include:

• Collaborating across the creative team to turn briefs into compelling, impactful messaging and campaigns, from concepts through to implementation.
• Writing short, medium and long copy for all kinds of assets: thought leadership, eBooks, web content, videos, blogs, brochures, infographics, social campaigns, emails, sales enablement and much more.
• Adapting your writing style for different business needs, while ensuring a consistent, seamless tone of voice.
• Taking ownership of projects across their lifecycle.
• Confidently communicating with agency and client partners.
• Working in partnership with other agency disciplines, including but not limited to strategists, art directors, other writers, designers, digital designers, artworkers, project managers and client services.
• Keeping up-to-date with thinking and trends around B2B marketing and writing.
• Driving agency writing standards using your own work as an example.
• Questioning and seeking clarity on all project requirements and goals.
• Supporting and learning from more senior members of the team.
• Supporting and sharing knowledge with more junior members of the team.
• Acting as brand copy guardian on your own accounts, and flagging/correcting issues you spot on other accounts.
• Managing your time effectively and without intervention to meet project deadlines.
• Understanding that agencies have peaks and troughs, and that extra hours are occasionally required during a project's delivery phase, and that quieter times are opportunities for you to explore value add pieces and develop your craft.
• Understanding and working to all internal workflow and process requirements.

What you need to know:

We’ll be looking for a varied portfolio of work that demonstrates versatility and excellent writing skills. Strong tech knowledge is essential, as is a fascination with communication in general, and advertising in particular.

A relevant qualification is highly desirable. This may include a suitable degree (minimum 2:1) such as English, Philosophy, Creative Writing or Economics, or a craft-related qualification such as a CIM diploma or a qualification in advertising or communications.

We are looking for a candidate who can go beyond the brief and bring a sense of urgency and ownership to every project they work on.

In some cases this is also a unique opportunity to leverage AI tools and technologies to enhance your writing and deliver high-quality content efficiently.

Specific skills should include:

• Familiarity with Microsoft Office including Teams, Word, PowerPoint, Excel etc.
• Knowledge of multiple communications channels and platforms, including digital, social media, video and audio.
• Ability to work with business admin software such as Salesforce and HR systems.
• General technology competence, ability to use a Windows-based business infrastructure.
• Able to use AI writing tools such as Claude, GPT3 and Jasper to generate ideas, edit, perform research, and draft content would be advantageous.
• Disciplined time management and record-keeping.
• Strong presentation skills.

Your benefits:

• Private health care
• Life insurance
• Income protection
• Cash Plan
• Pension 5% matched
• Annual leave 25 days
• 'Me days' x 3
• Bike to work scheme
• Electric car scheme
• 2 volunteer days
• Referral scheme
• Extra holiday with long service

Diversity and Inclusion:

Our commitment to diversity and inclusion

Twogether is an equal opportunity employer, seeking to employ talent that reflects and is representative of our diverse community and the markets in which we operate.

We are committed to building an inclusive culture that recognises the value of diversity among our people, and where everyone feels included and valued irrespective and indeed because of their differences. Workplace diversity encourages different perspectives, ideas and results. This is what makes us strong as a business.

Everyone at Twogether is treated with fairness, dignity, and respect so that they can perform at their very best.