Senior Category Manager

1 month ago

London Area, United Kingdom Vertical Advantage Full time

*Please note this is not a procurement/ buying role*


A great opportunity for a Senior Category Development Manager to work at a leading FMCG business working on one of their key retailers.


Located in Berkshire, with 2 days a week in the office.


6 month FTC.


Role Purpose:

1. To build a trusted category partnership with multiple key contacts at Morrison's, through developing and delivering inspiring category solutions & recommendations that generate category growth and KP share growth.

2. Ownership of key internal category processes including internal and external Period Reporting, providing ad hoc analysis to support our sales team deliver its objectives and supporting annual business cycles such as Brand Planning and Account Planning.


Keep the Customer at the heart of our business:


· Acting as a Category Partner, build strong partnerships and networks across a number of levels and functions, influencing through best in class category insights to drive a change in store e.g. through direct customer facing engagement on projects, building and developing category reporting / scorecards and supporting sales and internal teams.

· Lead customer Range Reviews demonstrating strong market knowledge and analytical ability to make compelling range recommendations, including post evaluation

· Own the planogram proposals and ongoing maintenance to ensure range is optimised, relevant, and driving share

· Interrogate and maximise the Sainsbury’s SIP data to extrapolate relevant insights and own relationship with the agency


Insight, Planning and Category Vision/Demand Spaces

· Appropriately tailor the Demand Spaces to Sainsbury’s with a focus on their key priorities. Build Category growth plans to unlock these priority Spaces

· Ownership for the evolution of the customer monthly scorecards to support the customer and internal teams’ understanding of performance and opportunities


Lead the Commercial Agenda


· Responsible for reporting on the Physical Availability performance in Sainsbury’s, aligning with the Sales team on how we are tracking post the Range Review results are shared


· Support the annual brand planning cycle with the Sales team, aligning on priority plans for the customer, and building the right content into a compelling sell for the customer

· Lead the Physical Availability target setting for 2025, liaising with the Sales team on the distribution, space and feature ambitions

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