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Affiliate Content Manager

3 months ago

London Area, United Kingdom FairPlay Sports Media Full time

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.


By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow.


iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.


FairPlay Sports Media currently comprises of 6 brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Mirror, Sky Sports and many more.


We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…


What you’ll do

As an Affiliate Content Manager, it will be your responsibility to write and optimize commercial content, surrounding the latest sporting events globally. To do so, you will need to show a clear understanding of popular sports including, but not limited to, Football, Horse Racing and Boxing.


In your day-to-day role, you will be tasked with producing content for Oddschecker tailoring articles to suit the latest SEO trends and search results.


From long-term articles to reactive pieces when breaking news occurs, it will be down to you as an Affiliate Content Manager to produce and manage UK content on Oddschecker and occasionally WhoScored.


You will also be required to keep up to date with the affiliate betting market, spotting the latest opportunities to generate regular ideas for the content schedule week-to-week, working alongside the content manager.


All aspects of this role will demand a high level of written English, and a keen attention to detail.


  • Use Content Management Systems (CMS) to produce and manage content in an efficient but accurate manner
  • Assess the latest content produced in-house and by our partners and competitors to ensure our content is optimized for maximum exposure
  • Use SEO skills to analyse and optimise written affiliate content to improve performance
  • You’ll use your keen eye for detail to sub-edit content
  • Work with analytics tools such as Google Analytics and Search Console to create and improve on all content
  • Monitor the latest trends to ensure we are producing content targeting the latest terms and events
  • Work closely with our commercial and marketing operations team to ensure the latest offers are available, and are being used correctly in all content


Key responsibilities

  • Writing, uploading, and optimizing affiliate content to produce substantial revenue
  • Keep up to date with the current performance of our affiliate content, to see what is working, what is not and where we can improve and form decisions based on the data
  • Use Google Analytics and our in-house reporting tools to understand and influence future content decisions, and report to key stakeholders
  • Ensure our evergreen content is up to date and optimized for maximum performance to drive revenue alongside day-to-day content plans. Whilst also pinpointing and acting on new opportunities
  • Writing and editing affiliate content across oddschecker and our partner sites
  • Working alongside the Content Manager and the SEO team to improve content performance, and fulfil content briefs
  • Understand different SEO practices to make independent decisions to improve performance of key URL’s
  • Analyse affiliate revenue to form decisions and share key learnings
  • Manage an Affiliate Content Executive, and direct their day-to-day content output
  • Provide ideas for content plans and strategy day-to-day to ensure we are maximizing our affiliate content performance
  • Provide ideas for product and marketing improvements that you believe will aid our growth as an affiliate content team
  • Delivering out of hours commercial content where required to support the business


You are ideally

  • A rising professional with a keen interest in the sports and/or gambling industry
  • Familiar with at least one Content Management System
  • Experienced in writing and editing content in a commercial environment, preferably for a digital audience
  • Available to do shift work/out of hour activity
  • Someone with attention to detail
  • Able to work under pressure


What you’ll get back from us

Alongside being challenged daily and a real interest in your development, you will also receive:

  • Subsidized Sky HD package, broadband and discounted sky talk
  • Free Puregym membership
  • Free healthcare with Bupa, life assurance and income protection
  • Pension scheme with up to 9% contribution from the company
  • £1,000 training fund each financial year, to spend on your professional development
  • Unlimited holiday plan