Digital Marketing Executive

2 weeks ago

York, United Kingdom Elevation Recruitment Group Full time

Role: Digital Marketing Executive– York

Salary: £28K- £35k per annum

Working Hours: Monday – Friday flexible hours

Benefits:

  • 23 Days Annual Leave + Bank Holidays
  • Pension 3%
  • Cycle to work scheme
  • Greggs top up voucher
  • Life insurance
  • Holiday buy back scheme
  • Free onsite parking

Elevation Recruitment Group - Marketing Division are excited to be working with a luxury wedding venue.

Job overview:

Supporting the General Manager the Digital Marketing Executive will manage and oversee our digital marketing strategy - including social media, content management, email marketing and blog writing alongside PR, advertising, photography, Website maintenance, creating brochures and marketing collateral, as well as internal communications and event promotion for two event venues.

Responsibilities:

  • Implement marketing plans and strategies for two events venues .
  • Maintenance of company website and updating content. Monitor and optimise the performance of the website to increase traffic, conversion and search ranking.
  • Monitor and proactively improve the performance of the company's websites.
  • Work closely with the wider marketing team and business Directors to ensure the effective and timely delivery of marketing strategies for individual brands in line with company objectives
  • Implement our paid social and media campaigns. Generate exciting and engaging content for the different social channels and provide reports with recommendations based on the results.
  • Create and copy write optimised and engaging blogs and e-newsletters that incorporate best SEO practices.
  • Project manage new website development
  • Provide reports from Google Analytics and other reporting tools.
  • Work with our social media agency to drive our paid social and media campaigns. Generate exciting and engaging content for the different social channels and provide reports with recommendations based on the results.
  • Liaise with the graphic designers and other departments within the business and external agencies to create content.
  • Assist to develop a digital marketing strategy to enhance SEO.
  • Gather content, design and create regular newsletter communications to specific venue audiences through Mailchimp.
  • Monitor competitor activity online. Identify areas to further promote the business through PR, Advertising and Marketing.
  • General support and adhoc duties as required by the GM and the Sales & Marketing team

Required skills:

  • Flexibility to understand the needs of the business and manage time and workload accordingly.
  • Understanding of social networking channels & have previous digital marketing experience Excellent communication skills, both written and verbal.
  • Highly motivated with a proactive approach.
  • The ability to work independently and in a team Creative flair.
  • Experience in copywriting, design and photography/videography would be advantageous.
  • A social media enthusiast & expert Fantastic time management and organisation skills, with an ability to prioritise workload

Personal specifications

  • Have previous experience in B2C marketing, ideally within a non-corporate service based organisation
  • Must have a driving licence
  • Excellent attention to detail and organisational skills.
  • A strong and confident communicator.
  • Enthusiastic and flexible approach to react on a day to day basis to all requests.
  • Good time management skills.
  • Team player and capable of working solo.

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